said 5 months, 2 weeks ago:
My view is that the biggest missed opportunity with social media is that people forget about the peer-to-peer connections. So many of us still treat it as a broadcasting platform.
If you have a long line of success stories then that is the perfect thing to put out there on Facebook. Clear it with your clients, then post up information about the campaign (i.e. here are the goals, here’s the results, aren’t we amazing!) and then invite that client to field questions about the campaign or about their own company. Turn your Facebook page into a platform for your client to gain more business
Oops – I’ve just seen that @amyhallbiz has said exactly the same thing in just three lines!