Cover Photo Guidelines – Self Promotion is a No-No (22 posts)

  • As I was cruising along today ‘Liking’ all of your lovely Facebook Pages obviously the result of thousands of hours of sweat I started noticing some of the new rules not being followed so thought I would ask your thoughts on this. The Top Cover Photo can have NO Call’s To Action such as ‘share with your friends‘ or ‘Like Us’ and no ‘contact info‘ and no references to FacebookBUT what if you are a small business and you don’t know this, what will happen?. How does Fb expect everyone to just know what they decree?


  • @ellenpartal Hi Ellen

    When Facebook upgraded people’s pages there were links to more information about the changes and specificially this issue. People just don’t bother to read this sort of information. Which is partly why Social Media “Experts” get paid so much money.

    Russell

  • @russellallert That’s what I keep telling my clients.

  • If you don’t know this information, you have either been living under a rock or not bothered doing your due diligence.

    Actually, most businesses fail because they don’t invest in their brands properly. 

  • @ellenpartal My guess is that they will send warnings or pull down cover photos of “offenders” and notify them. There are probably those “slipping through the cracks” right now but eventually I think the monitoring will be more stringent. I think many users are realizing the business pages they visit can’t use calls to action and still “liking” if it is truly something they are interested in.
    On many pages I admin I have posted statuses occasionally to draw attention to the custom-developed tabs I made with apps to keep the visitors engaged. 
    @andrea-vahl provided great guidance on the dos and don’ts of Facebook Timeline in the “Facebook Timeline for Business” webinar that SME hosted last week. I expect the Social Media Success Summit 2012 will have similar tips.

  • @ellenpartal @russellallert @cendrinemarrouat @alexandrabriggs I’ve noticed this kind of breaches many times around there. But since most of business owners who make these silly mistakes seem to be non-techy persons and hence do not know guidelines nor they prefer to visit help center and that’s the reason. I think Facebook team at backend, being human being won’t directly impose any ban knowing this fact but they would start issuing warnings or so. 

  • I agree with @russellallert.  Ignorance is no excuse.  If a business fails to read all the terms and conditions of anything they get involved in, then maybe they should be using a consultant! 

  •  @ellenpartal you  say no  contact info   is allowed  but our own  grandma mary  has   several contact  buttons on her cover., connecting to her other web places..and i assume  she is  within the  rules….

    .. so where is the actual line about  allowed  contact? 

      im very safe on this and   have nothing  on  my  cover   but photos…

  • Hi All

    Here are the rules from Facebook. They are simple to follow and clear.

    https://www.facebook.com/help/?faq=276329115767498

    Cheers!
    Russell

  • Thanks  @alexandrabriggs for the shout out (ps. I thought you were on vacation!)  Another place with an update on all the changes is http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/ 

    @ellenpartal I really don’t think anything will happen to these small pages who aren’t following the rules.  Facebook can’t police all these pages and what will probably happen is other people will “educate” the page owners by posting things on their wall telling them that they are violating the rules.  

     @annfurnivall Yes, Grandma Mary has pictures of the Twitter buttons on her cover but that isn’t in violation.  There is no call to action there other than she’s on those sites (they aren’t hotlinks, just pictures of the social icons)  

  • @andrea-vahl I am on vacation but sometimes I can’t help logging in and catching up on everything :) Connection isn’t always working though so luckily you and Phil are watching the boards too :)

  • i figured grandma mary  wouldnt  be in   violation…..  hot links  would  be so nice … @andrea-vahl  …

  • These cover photo rules seem extremely direct and easy to follow (even for a “non-techie” like me!).  I agree that those who are not following them are either not bothering to read them or simply wanting to see how long they can get away with it!

  • So I CAN put things related to my business as long as there is no call to action or pricing info?

  • @annfurnivall I have photos of SM sites to but no linkes. So Grandma Mary is in the clear:)

    @andrea-vahl I respectfully disagree to some extent. I think will give warnings for a while and then yank those out of compliance. I hope they do.

    @kasondramorin yes here is a snippit of what @russellallert shared in his link.  Cover images must be at least 399 pixels wide and may not contain:

    • Price or purchase info, such as “40% off” or “Download it at our website”
    • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
    • References to user interface elements, such as Like or Share, or any other Facebook site features
    • Calls to action, such as “Get it now” or “Tell your friends”

    To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

    All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

    @russellallert I agree on ignorance being no excuse for the law. I have gone out of my way to educate my clients so they understand why that cover is there and why it dosen’t say “Buy me at http://www...” In short snippints of course, the eyes start glazing over if I start discussing pixels or why something is viral..

  • Yes, I do hope they yank those out of non-compliance @ellenpartal but it hasn’t happened that much with contests and many personal profiles that are set up with business names so far.  

    Sorry, @kasondramorin, I missed your follow up question, yes you can definitely have taglines, information about your business and what you do in the cover photo itself.  

  • @andrea-vahl Point take, but a girl can hope can’t she? I have really made it a point to share all the changes with my clients even though they don’t get most of it. It confirms in their mind they need me :) and lets them know I am working with their best interests.

  • It’s all very well saying “ignorance is no excuse”, as several people have, but let’s be perfectly clear about how hugely unhelpful Facebook can be in this regard.  
    For example, “Get it now” or “Tell your friends” are clear calls to action.  But what about “Save time and money”?
    It could be argued that using a phase like “Save time and money” is not a call to action.  It doesn’t tell someone what to do, or request any action from them, but it does tell them how they may benefit.
    If you find yourself in a grey area, what do you do?  Facebook make it deliberately almost impossible for you to get clarification.  I understand why – if they had to answer questions like this they would need to employ more people and they want to put the onus as much as possible on the user.  Not only do they want to ensure that users don’t overstep the line, they want to make sure that users are compelled not even to step near the line.
    Ignorance is no excuse is, IMO, a little unsympathetic given the fact that Facebook deliberately leave their guidance very vague, except within the narrow confines of the few desperately obvious examples that they provide.  

    Interpretation seems entirely at Facebook’s discretion, and users have no option but to consider the potential breadth of that discretion. I find their high and mighty attitude immensely unhelpful.  A company that has become a major global communications medium ought to behave like one.
    OK – rant over!

  • @robinjohnston @ellenpartal

    I agree with Robin about how unhelpful Facebook can be when it comes to learning how to really use Facebook.  I see a lot of bashing about Facebook on these forums but really in the end I say this all the time – Facebook is FREE!
    People whether personal or business related do not respect or value Free things as when they have to pay for them. 

    @Ellen & others stating that they hope Facebook yanks other pages for not following specific rules I find those statements distasteful and unprofessional in the social media business.  There are a lot of people coming to these boards to learn more about this market that is still budding and 80% of my clients have no experience with internet resources. 

  • @melissaholmes I meant no disrespect, I am sorry you misunderstood me. A lot of the online marketing managers I have run across do not report information to their clients (they think its a waste of time) and it creates mistrust and frustration which I find disrespectful. This is what I was referring to.I am not speaking of those who are unaware of the rules. How would you handle the Facebook pages that blatantly disregard the rules?

  • Hi,As Russel Alert said, the rules from Facebook are simple. Visit the link.

    https://www.facebook.com/help/?faq=276329115767498

  • 12.  Apps on Facebook may not integrate, link to, promote, distribute, or redirect to any app on any other competing social platform.

    Would someone please clarify this policy for me?  This policy seems pretty broad.  I’ve been unable to get clarification from facebook. 

    Does it mean that  a page is forbidden to display any logos, i.e. Pinterest or G+, on Apps/Tabs since that could be interpreted as promoting?


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