said 1 year, 4 months ago:
First up, thanks for the praise. I wrote that post because I was getting a lot of people coming to me not realising there were rules at all, so I am glad you are getting some use out of it.
Giveaways are a great idea and, like Lee says, they can work really well. Anything promotional needs to be handled through an app, but this can work to your advantage as you can then easily capture a person’s name and email address to add to your email marketing campaign (you do have one of those, don’t you? )
With any sort of promotion – whether it is a contest or giveaway – you need to very specific about what you want to achieve with it. If it’s gaining Likes then use a giveaway where people have to Like your page before being able to get the item. If it’s to gain email addresses then give away the item in exchange for their email (just make sure you state clearly that they are signing up for your e-newsletter).
I guess what I am saying, is have a goal. And then design the promotion to achieve that goal.
@stefaniefrank There are a lot of grey areas around the promotional guidelines, and I have seen businesses (especially small businesses) get away with running contests on their wall, but I wouldn’t recommend it. Just last month a local pizza place got busted by Facebook for running a Christmas promo and had to stop it and appoligize to their Facebook fans – never a good look.
I love ShortStack – they are free if you have under 2000 Likes and they offer a great service, from creating page-tabs to running promos. Highly recommend them! Although if you do want someone to develop your Facebook page or strategy for you my services are always available (at low low prices!)
I hope I answered everyone’s questions! If not, let me know.