Contacting potential clients (10 posts)

  • In working on Facebook fan pages, I’ve noticed several pages for local small business that would really benefit from some help. What are your thoughts on emailing or messaging those business to offer my services? 

    I feel like many small business don’t realize how much their poorly maintained social media is hurting them or how good social media could actually help them.

  •  Sorry, @comamy, but I would not follow through with anyone who did this.  It’s too close to spam and wouldn’t be able to trust them.   What about doing a Facebook or Google ad instead?

  • @comamy I agree with  @asearfoss that sending messaging or emails seem a little too much like SPAM. I have targeted small businesses in my area or ones I have a customer relationship with. In instances where I have been a customer I usually offer some sort of “trial” period where they can see what my services could do for them.

  • @comamy Any unsolicited mail for business purposes is SPAM. That’s the definition.

    And I think you would be wasting your time any way. Instead, start thinking of ways you can use your talents to help people. Answer questions here, write a blog, join some forums or other groups and help them. Jump on Twitter and start networking, be active in helping others and it will come back to you.

    Cheers!
    Russell

  • @comamy

    Ditto @russellallert

  • i would think there  could be a way  that wouldnt  feel like    spam…..maybe  an actual snail mail flyer ….with some tempting  info….i wouldnt  mind  getting that  from  a company…..

    hey i get unsolicited  business mail all the time….  some i  even open…

    i dont  think  most  small businesses  would hang out on  forums   or  here..here is   about  90%  web service  people isnt it?   .. the  small business  guys  who  really could use  your help  are  probably out there  running  their  businesses……..how about   local business groups…?

    or  specializing a little  and learn the  talk and  walk of a group,   like  truckers or  hairdressers and  go  from there…

  • @comamy  I would encourage you to never be hesitant to reach out to prospects when you’ve identified a need you could fulfill. I would think you could easily avoid the perception of spam by using emails from the contact info as they may exist to introduce yourself and your services. As with all new business prospecting, handle each identified opp at a personal level and point out where you may be able to strengthen their presence using examples from their own FB page. This will show that you’ve taken the time to review their current efforts and you’re not just mass targeting or spamming.

  • @comamy  You have mentioned that they already have a presence on social networks, so my suggestion is first to friend them, then build a relation with them thru their social network pages, comments, then a compliments, then after getting to know them go a head and tell them that they need to improve their social network pages and also tell them that you can help them, I think that will be way better because, because people usually say yes to someone they already know rather then a person that they have never communicated with, 

    I hope that will help. Good luck

  • @comamy  Yeah fully agree with the majority above, if you can develop that relationship with them through commenting and helping out then the trust factor increases and with trust increased this leads to overall confidence. This will then project into confidence for your service and lead to a successful relationship. Whereas “spamming” them with so called messages would leave alot of questions still unanswered with regards to your intentions and would lead to more cold leads. Be sincere offer help without an incentive and watch the relationships flourish :)  

  • @comamy Do not approach them through Facebook. do your Research and try to locate the person in charge then try to meet in person to pitch your services without interacting to what their page currently looks like. No client would want to hear anything negative. Try to be a consultant who is seeking potential business in general and do not sound seeking the people whom you feel they need help. it is very sensitive and critical.

    Good luck!

    @asearfoss @alexandrabriggs @russellallert @mgoes @annfurnivall @danielmckean @webhostingreviews @ravishukle


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