said 1 year, 4 months ago:
@thatsocialdude @lisaschulteis @russellallert @deairby @kc_kreative Very interesting (and funny) thread going here. While I agree mostly with the side advocating the use of a real picture in ordre to build trust, I can certainly see the point made by that social dude. I guess it all depends on context and on your brand.
One great example that comes to mind is the mascot used by Banff, in Alberta (Canada). Ever heard of the Banff squirrel? It started out in 2010 as an online campaign where the destination would promote its usual scenery – the Canadian Rockies, snow-capped mountains, pristine lakes, mounties, etc. But then they added this squirrel into the equation, disrupting web banners, making puns in videos. Completely hilarious! You can still follow the Banff squirrel on twitter as close to 10,000 followers do right now.
My point is, if played well and with a proper dose of humor, an avatar, caricature or mascot can do the trick. But it really depends on what it is you “sell”. In the case of Banff, it’s funny and it plays its role of tour guide for the destination, so to speak. If you’re consulting firm or someone offering services, it’s not as obvious. But I would not discard it, like I do automatically on twitter and I see the egg, with no bio under it…