said 1 year, 4 months ago:
@sumitroy Sumit, Thanks! This is making a lot of sense to me!
I think you are really in the business of ‘making people in your locality look good’. (Since you say you prefer clients from your own geographical area).
>>Yes. Thanks! I build sites that showcase their brand
Who else is in the business of “helping people look good”, in your community? Painters, Carpenters, PR Specialists, Interior Decorators, Wedding Planners… the list is actually quite large.
>>Funny! Do you know BNI. I am in a chapter and this sounds like a list of members. I already help them, often without charge because most of my business comes form referrals I get from them.
Identify them. Make them your friends. Post information THEY will find useful. Help them out with their online presence. Help their businesses prosper.
>>Yes. I have a very delibaret approach already. For all of them that have pages, I put those pages in a FB list, which I pull up every day or so. I can then quickly go thorugh and respond to any posts they made. the only challenge – only a few of them are actually on FB.
Start with those who are already your friends.
>>My biz friends, yes! And I do answer tech questions that come up online form my personal friends.
Then set a SMART objective for the month on how many such prospective “Friends of your Brand” you want to get to like your Facebook site. (SMART = S pecific, M easurable, A chievable, R eviewable, T imebound.)
Your business leads will finally come from their recommendations to their current clients.
>>Well that is what happens IRL! Just need to make it more so online.
So “What business are you really in?” becomes a key question in planning your own brand. (You’ll find the question useful in growing the network of your client’s brands, as well.)
The answer is not the product or service category you are in. It’s the emotional need that the brand satisfies.
>>Emotional need? Most of my clients pick me because they like the aesthetics of my work and they feel that I speak to them without tech speak and they feel that i ‘get it’ about their own businesses. Which I do. Just having problems ‘getting it’ about my own.
One of my first US clients used to make and sell candles. Once I helped her understand that she was in the “Romance” business, her network with Florists, Candymakers, Fine Dining Restaurants, etc…..helped her grow her business. Their customers became her customers.
So, what business are you really in?
>> I am in business services (along with graphic designers, photographers, PC guys, Mac guys, Business coaches etc). It is so NOT romantic!
THANK YOU!!! Along with @juleswebb reminding me what my purpose was at the start, you have given me a LOT to think about. Thanks!