@abigailgorton,

hi i’ll have a look later. I see that you have written in the recommendation box. I know that what you have written is not a recommendation but it’s kind of like a restaurant owner writing about his restaurant in his own guest book. You know what I mean?

I think some people is going to find it weird.

Just my two cents.

Jorgen

Hi,

I agree with Jules but was just not quick enough. Can I add on top of his comments the following:1. Remove the broken tab called FBML. It just looks bad.2. Rename iFrameEngine to a meaningful name and give it a nice icon. To rename it you must edit the page, click on Apps and find the offending page.3. Optimise all your text just like a website. Remember that Google indexes Facebook pages and you can use the “Info” tab for SEO4. Add more links to your website.

Hope this helps…

RegardsJohn

@abigailgorton  ok   I’m desperate to get a recommendation box. Did you get it automatically?

@juleswebb Thanks!! You are very right. I fixed the sidebar already. I’ll go back tomorrow for the landing page and tabs

@johnmayers Thanks!! I dealt with the FBML and I will go for the iFrameEngine tomorrow

@Jorgen Thanks – I replied above

Without taking anything away for all your good recommendations, they were all about the mechanics which admittedly needed work. Do you have any thoughts about the purpose/goals/audience for  a FB page for a local web developer. That is what I am stuck on – the who and why and what of it. Thanks for any thoughts you have.

@abigailgorton I have added an address. can you see if there is a recommendation box? Thanks.

@jorgenpoulsen you got a box and I added a recommendation! If you are on FB as you the person, and you go to your page by putting it’s name in the search box – as opposed to clicking the drop down in the top right… And when you get there you are posting as the page, not as you the individual…. Then somewhere in your edit page settings you have clicked a box to always use the page as admin and you won’t see it as a user sees it. UN kick the box and you’ll see the user view.

@abigailgorton I would be the first one to admit that confusion and intimidation are very possible in all this. I have been struggling with getting the like button on my webpage. I just don’t know what they want when they ask for admin id in the code for the button. I wish someone had time to hand hold people through some of the more technical stuff. I have been working with computers for years but the social stuff still gets to me.

@abigailgorton

Hi Abigail:

Let me address the issue of the objective of your Facebook Page.

I think you are right that the kind of target profile you are looking for does not have time for being ‘on’ social media and therefore wants to outsource that kind of ‘work’.

I think you are really in the business of ‘making people in your locality look good’. (Since you say you prefer clients from your own geographical area).

So you might try a relationship marketing technique I call “leveraging the Friends of your Brand”.

Who else is in the business of “helping people look good”, in your community? Painters, Carpenters, PR Specialists, Interior Decorators, Wedding Planners… the list is actually quite large.

Identify them. Make them your friends. Post information THEY will find useful. Help them out with their online presence. Help their businesses prosper.

Start with those who are already your friends. 

Then set a SMART objective for the month on how many such prospective “Friends of your Brand” you want to get to like your Facebook site. (SMART = S pecific, M easurable, A chievable, R eviewable, T imebound.)

Your business leads will finally come from their recommendations to their current clients.

So “What business are you really in?” becomes a key question in planning your own brand. (You’ll find the question useful in growing the network of your client’s brands, as well.)

The answer is not the product or service category you are in. It’s the emotional need that the brand satisfies.

One of my first US clients used to make and sell candles. Once I helped her understand that she was in the “Romance” business, her network with Florists, Candymakers, Fine Dining Restaurants, etc…..helped her grow her business. Their customers became her customers.

So, what business are you really in?

@sumitroy  Sumit, Thanks! This is making a lot of sense to me!

I think you are really in the business of ‘making people in your locality look good’. (Since you say you prefer clients from your own geographical area).

>>Yes. Thanks! I build sites that showcase their brand

Who else is in the business of “helping people look good”, in your community? Painters, Carpenters, PR Specialists, Interior Decorators, Wedding Planners… the list is actually quite large.

>>Funny! Do you know BNI. I am in a chapter and this sounds like a list of members. I already help them, often without charge because most of my business comes form referrals I get from them.

Identify them. Make them your friends. Post information THEY will find useful. Help them out with their online presence. Help their businesses prosper.

>>Yes. I have a very delibaret approach already. For all of them that have pages, I put those pages in a FB list, which I pull up every day or so. I can then quickly go thorugh and respond to any posts they made. the only challenge – only a few of them are actually on FB.

Start with those who are already your friends.

>>My biz friends, yes! And I do answer tech questions that come up online form my personal friends.

Then set a SMART objective for the month on how many such prospective “Friends of your Brand” you want to get to like your Facebook site. (SMART = S pecific, M easurable, A chievable, R eviewable, T imebound.)

Your business leads will finally come from their recommendations to their current clients.

>>Well that is what happens IRL! Just need to make it more so online.

So “What business are you really in?” becomes a key question in planning your own brand. (You’ll find the question useful in growing the network of your client’s brands, as well.)

The answer is not the product or service category you are in. It’s the emotional need that the brand satisfies.

>>Emotional need? Most of my clients pick me because they like the aesthetics of my work and they feel that I speak to them without tech speak and they feel that i ‘get it’ about their own businesses. Which I do. Just having problems ‘getting it’ about my own.

One of my first US clients used to make and sell candles. Once I helped her understand that she was in the “Romance” business, her network with Florists, Candymakers, Fine Dining Restaurants, etc…..helped her grow her business. Their customers became her customers.

So, what business are you really in?

>> I am in business services (along with graphic designers, photographers, PC guys, Mac guys, Business coaches etc). It is so NOT romantic!

THANK YOU!!! Along with  @juleswebb reminding me what my purpose was at the start, you have given me a LOT to think about. Thanks!

@abigailgorton

Thanks for the detailed response.

Social Media IS like real life. Just makes the networking easier, in the sense that you can do it from the comfort of your keyboard.

Glad you are already practicing the principle of “friends of the brand”.

However, I don’t think you have an insightful answer to the question “What business are you really in?”.

Need to discuss that with you and help you arrive at the right answer. The truth is already out there.

Would be happy to do that over Skype? 

Not sure where exactly you are located. I am in Kolkata, India, but am used to being up during US work hours as many of my clients are from there.

I’d be quite happy to help you arrive at an insightful answer to the “business you are really in”. No charge.

(Being in “business services” is a product or service category. Not quite the emotionale your brand can own.

From what you’ve said so far you might be in the business of “helping people not be embarrassed by technology”. But I need to explore that more in conversation with you.)

Let me know what time suits you, to meet on Skype.

Sumit

Thanks @sumitroy thanks! I really appreciate the offer. Maybe we can skype tomorrow, Tuesday? I will send some possible times later. Thank you.

Your branding is great on your page, but just visited and your welcome page was not visible. Instead was an image saying that it was a security risk. Hope you can figure out what is wrong – anyone have any ideas?

Abigail, just sent you a private message.

Abigail, yes, it is. My pages are having the same problem. Hope it gets fixed soon!

Ohh it cut my comment off but yeah i get a malware warning something to do with apps.iframeengine.com