Facebook | Forum « Business with Multiple Locations

Business with Multiple Locations (5 posts)

Topic tags: Facebook, multi-city locations

Social Butterfly said
10 months ago:
I have a client who is running an event’s website.. she started in our area and is now branching out to numerous cities. We have one main Facebook page going for her business, but am finding that we probably need to start one for each city to highlight the different events in that particular area. Fans from one city don’t want to hear about what is going on in another city. Any suggestions for us?
@socialbflysd | # | Top
Mac said
10 months ago:
is there anything wrong with stand alone pages that occasionally point back to the primary? Repost the primary.
@richardmclaughlin | # | Top
Andrea Vahl said
10 months ago:
Yes, I think having multiple Pages is probably the best option. Right now the only Pages that have access to the multi-location options are big brands like Starbucks, Macy’s, Home Depot etc (all their checkins aggregate to one page) Since that isn’t available, your only options are individual pages or a single Page where you target your posts by locations. If you need checkins, you should choose the individual pages. Hope that helps!
@andrea-vahl | # | Top
Rich DeMatteo said
10 months ago:
Multiple pages is the best option, and absolutely makes sense for people in each individual area.
North Social makes a “Partner Pages” app that can be used on the primary page. The partner pages app will display all of the related Facebook pages that are under the same group. This will help people who are in the wrong location/page figure out where they should be. I haven’t used it, but I’ve wanted to for a few clients.
I’m having the same issue as you are, but with a local Yogurt shopt client that I work with. The owner of the yogurt shop is a 75 year old business owner, and his yogurt shop has now reached 3 locations, with plans to expand to 5-6 in the next year.
We’ve discussed adding on facebook pages for each location, but he doesn’t believe in it (nor does his wallet). We’re having trouble with the Facebook check-in’s obviously, since you can only have one address per Facebook page.
We’ve offered him a discount on Facebook Management and tiered pricing per page as his business grows and expands.
It’s been an issue, but I think we’ve figured it out
@richbadrhino | # | Top
Cam said
10 months ago:
Multiple pages are also good for SEO purposes. You can optimize each of the pages for the best local keywords and also link each page to all the rest of them in the description – something along the lines of “Check out our other great locations:”
Make sure also that each and every one of the pages contains a link back to the company’s website for back-linking purposes.
@camwilkes | # | Top