Building Relationships vs Numbers (9 posts)

Topic tags: predictions
  • Profile picture of
    Trailblazer
    Rana Shahbaz said
    1 year, 6 months ago:

    Who thinks that 2012 will be the year of building more close relationships to grow together instead of just keep building numbers?  

    @rshahbaz | # | Top
  • Donna Gilliland
    Innovator
    Donna Gilliland said
    1 year, 6 months ago:

    Such a great question Rana. Truly, it has  always been about building relationships and the numbers will follow naturally. 

    Rana, I feel that people have struggled to understand what social media is and how they can weave it into the framework of their current marketing methods. . In that struggle to understand, many have focused on numbers rather than people. 

    People are becoming more savvy about how to correctly use social media technologies to market their businesses and finally realizing that it is about building trusted relationships and how you can best help your customer base.

    Have a fabulous week Rana. 

    Cheers,Donna 

    @donnagilliland | # | Top
  • Profile picture of
    Trailblazer
    Rana Shahbaz said
    1 year, 6 months ago:

    @Donna 

    Thank you for elaborating my point further. 

    I believe in business when you care about people numbers grow automatically.

    Let’s see what other’s have to say about this in the club.

    Happy networking and have a great week too Donna.

    Cheers

    Rana

    @rshahbaz | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year, 6 months ago:

    This is a great question @rshahbaz and I think you are right that when you care about people the numbers grow.  But I do also think that the numbers can make a difference.  You have to be using strategies to get in front of people so that you can connect with them.  

    @andrea-vahl | # | Top
  • Profile picture of
    Innovator
    Lisa Schulteis said
    1 year, 6 months ago:

    I agree with @andrea-vahl that both the numbers and the relationships matter.  If you think about the typical marketing funnel, having a large base of people will help your eventual conversions.  Only a percentage of your base will interact with you and only a percentage of your interactions will turn into conversions.

    So to have the eventual conversions, the relationship is absolutely critical.  However, the more connections, then the percentages improve.

    @lisaschulteis | # | Top
  • Profile picture of
    Scout
    Patty Gibson said
    1 year, 6 months ago:

    I’m with @andrea-vahl and @lisaschulteis. You need to establish momentum and growth by constantly adding new members to your audience. As your community grows in size, it’s our responsibility as social media marketers to connect with that audience and grow your community in depth.

    Numbers will always matter and growth will always matter when it comes to reporting to the executive level.

    @pattyg | # | Top
  • Profile picture of
    Trailblazer
    Rana Shahbaz said
    1 year, 6 months ago:

    Agreed with both of you @andrea-vahl @lisaschulteis

    @rshahbaz | # | Top
  • Joan Crocker
    Firestarter
    Joan Crocker said
    1 year, 6 months ago:

    I think this is an excellent conversation and one that is appropriate considering the switch from simply tracking likes to tracking engagements.

    If you are doing things properly, your engagement will go up and from there your likes, since as engagement goes up the likelihood of you showing up in people’s feeds does as well.

    Here’s a great post by Mari Smith on measuring what truly matters on Facebook – http://www.marismith.com/ways-craft-your-facebook-posts-for-maximum-shares/

    @joancrocker | # | Top
  • Profile picture of
    Innovator
    Stewart Kelly said
    1 year, 6 months ago:

    I have a hard time thinking you can have numerous connections and meaningful engagement, even if all you do is stay on Facebook.  Even then I don’t know. I mean how many real people do we interact meaningfully in our lives? Most people can count their friends on on hand..and have fingers left over.

    There has to be a critical number of people you can engage with before interaction levels plummet. The only caveat is that people have increasingly short attention spans and have become so used to superficial, minimalist interaction that they think they are engaged when they are not…which may be all that is necessary for social media to be useful for business.

    @stewkelly | # | Top

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