Bring new fans to a brand page w/o content or budget (10 posts)

Topic tags: Facebook
  • Hello! I have a client that:

    1. has no regional specific content
    2. doesn’t share what’s happening in the office
    3. has no budget for a FB ad or contest giveaways
    4. has no way of tying in the offline world to the FB fan page
    So … I have no growth on this page. The twitter account is growing and occasionally points people in the direction of the fan page. 
    I’m starting to think about sharing (as appropriate) other people’s content such as photo quotes to perhaps generate interest from another fan page. 
    I was wondering if there might be other suggestions for growing this fan page? 
    Thanks for any tips or suggestions. :D

  • lol.. no, I have no suggestions for them :)

  • I do some fan page networking on my site, that might help your client. Participation is the only requirement, however, it can get your client fans, but to keep them they really need to provide some engagement on the page.

    hope that helps :)

  • That is so challenging, @robinoshaughnessy  I was trying to find a post with a similar situation from earlier in the Clubs here.  
    They almost have no options.  Here are a couple that I can think of:1.  Post valuable content on their blog and use some of that blog traffic to grow the Facebook Page with a Like box.2.  Participate on other Pages as your Page – target complementary businesses and build relationships with the other Pages.  3.  Create content for the Fan page that is highly shareable – I don’t know what the industry is but it could be photos with tips, quotes, screenshots things like that.  

    Hope that helps!

  • I agree with the replies above.  Another way to engage people on FB could be to curate content with a web app, like, Storify. Collect other people’s updates, Instagram pics, videos, etc, and make ‘social stories’ out of that content.  Find some topics that you could repeat on a regular basis to make it a series.  For example, if it was a travel agency, you could do a search for “Jamaica” and collect status updates of others, recent uploaded videos of Jamaica and beaches on Youtube, recent pics of Jamaica on Instagram, and much more.  Save your social story with a title, like, “Jamaican Me Crazy” (?..) and share that link (or better yet, embed the story on your blog) and post it on your FB Page along with a short message.  You’re hoping the ‘social story’ will be engaging enough (and targeted for your brand’s audience, obviously) for people to ‘like’ and share it on FB..  If successful, others will like your brand’s page.  May be worth a try?

  • @meetcjrooney

    hey sounds like an interesting idea. i might try that. thanks for the tip!

  • @meetcjrooney
    i just played with storify. It’s not what i needed. Thanks for tip :)  

  • I suggest my clients look at tangential pages and Like those which would be appropriate. Let’s say that client is an entrepreneurial cookie maven. They would Like the pages of the following:
    - Food Magazines
    - Kitchen Equipment Suppliers
    - Retailers of kitchen equipment and decor
    - Trade Shows/Organizations for the food industry
    - Pages of others who have good content and are tangentially related: events and party planners, sellers of other food items like salsa, barbecue sauce, fruit drinks, and so on…

    Keep an eye on the feed and comment as appropriate to the posts by these Liked Pages. Like comments posted by others to the posts of these pages(when the comment is worth Liking, of course)

    Share items from these pages. A video on a baker creating a special cake would *probably* be of interest to the cookie entrepreneurs audience, for example.

    This is an organic, albeit slow-moving, way to entice people to click through to that cookie maven’s page.  Most likely, those who do so are actually within the target market.

    As I said, this is slow-going at first, and takes actually commitment, but it is really part of what social networking is about – and as time goes on, the Likes will come more quickly.

  • @andrea-vahl @tracy-peterson-champagne @jenettapenner thank you everyone! if nothing else it felt good to reach out.
    thank u. :D

  • Unfortunately our client is not in the mood for a slow growing fan page. 
    For the past six months we have been growing slowly and to be honest it is quite amazing that we have any fans at all as we are not given any content to share about the brand. 
    We just had a mtg with the client and they are confused (among many things) as to why we are sharing the full company product line versus just concentrating on one part that is part of their sales goal.
    Plus it turns out that the distributor wants to run the fan page, and so therefore does not want to answer any of our questions that fans of the product that they are selling are asking. 
    All information that we are sharing are from other brand fan pages or from the company web site. Or from when I can pop into the stores to check who is selling what. (and photography in the stores is banned. i’ve already been tossed from one store. ahhh the middle east!)
    Anyway, I will carry on as best as possible. I just wanted to express my thanks to all one more time. 
    It’s good to know that your recommendations reveal that I have been doing the “correct” thing all along.  


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