Facebook | Forum « Bidding *gasp* against yourself?

Bidding gasp against yourself? (8 posts)

Topic tags: Advertisement, Facebook

Jason Reilly said
1 year, 1 month ago:
Hello Social Media Land!
I have run into an interesting question: I’m examining our Facebook advertisement performance, and this might be something I should know, but I don’t! So I’m coming to you fine and excellent people for help. I’ve brought cookies as well. Please note the extensive efforts towards bribery I am engaging in and respond accordingly!
So my question: if you do not lay out your distances properly, is it possible for advertisements in overlapping geographic locations, to end up bidding against each other? So if I design an ad for a city, and give it a 20 mile radius, and that covers a suburb, will my city ad swamp out my suburbs ad?
Jason
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Andrea Vahl said
1 year, 1 month ago:
Yes that would be true @jasonreilly – if you had separate campaigns with ads running concurrently then you would be bidding against yourself. So either change the map or turn off the ads if they have a chance of running against each other.
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Jason Reilly said
1 year, 1 month ago:
@andrea-vahl That is what I thought and thus why I asked. Confirmation is wonderful!
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Vembra Holnagel said
1 year, 1 month ago:
interesting. Just really starting to use the geo ad system and hadn’t thought of this either. Thanks for Q & A.
@vembraholnagel | # | Top
Jason Reilly said
1 year, 1 month ago:
@vembraholnagel You’re welcome! I’m still learning as well, and the fastest way to learn is to ask! That’s my theory anyway.
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Ann at greenoak said
1 year, 1 month ago:
thanks for this thread… i think our ads usually overlap….and maybe quite a bit…. @jasonreilly we have usually just picked a few nighboring towns but didnt think of the intersecting circles…..we ran regional ads about 8 times last yr…
@annfurnivall | # | Top
Jason Reilly said
1 year, 1 month ago:
@annfurnivall Hello Ann! I know! There is so much to learn!
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Claudia Poeckl said
1 year, 1 month ago:
That’s interesting! I would have thought that FB understands that it’s the same page who created the two adverts and that it would choose only one advert to be shown per overlapping FB account (person) – maybe randomly (one time this ad, one time the other). I have never seen two adverts by the same company. But good to know so that we can amend strategies accordingly!
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