Best way to Classify Social Media Marketer? (9 posts)

Topic tags: Facebook, Monitoring, SMM, social marketing, social media, Twitter
  • Profile picture of
    Pioneer
    bhuvan said
    1 year ago:

    Will it be right to classify Social Media Marketer simplistically in three types

    1. Starter = Someone who is just getting started with Social Media. But have fair understanding of various social network + how to create pages and do basic engagement etc…but little understanding of social strategy & tactics + very basic know how of various sophisticated social tools like social media monitoring/listening.   

    2. Professional = Who understand all the above + can fairly use these sophisticated tools confidently.
    3. Expert = Expert!!

    Does this make sense? Is this the right way to classify? Can we do a better job of classifying them?

    @bhuvan | # | Top
  • Profile picture of
    Explorer
    Ian Clarke said
    1 year ago:

    Maybe you should split item 1 into two. 1. Starter = Has simply used social media for personal networking with no knowledge of its use for business. 1A = Starter/Professional Newbie. Has realised the potential of social networking to make a home income but little knowledge of how to harness social media for business

    @ianclarke | # | Top
  • Pristine Cleaning
    Pioneer
    Pristine Cleaning said
    1 year ago:

    Hi,

    I would consider myself new to social media, I have facebook page, twiter, linked in, Google+, pinterest, becoming an expert in these takes a long time.  Ive been “using” social media for 2 years now and am now getting to grips with the more advanced features of the products.  Im my opinion I would consider someone an “expert” in social media if they can show me a return from it, if they can make my use of socail media pay through their knowledge of implementing the use of the products.

    Yes I agree that if an “expert” tells me ways of getting lots more likes, retweets, inclusion in circles, etc etc, that is a good start, If they can prove their expertise by getting me revenue, well that speaks for itself.

    Soo, If I was to describe myself to a business person that has no knowledge of Social Media then…… Im an “expert”.  As a business person myself and were someone to approach me and tell me they are a social media expert, I would say Prove it and show me examples of your expertise. even if that proof is going from 100 to 300 likes in 3 weeks, thats a start.

    In Summary, I suppose my questions is “Why have any classification ?”

    Thanks

    John

    @johnpristine | # | Top
  • Shipra Tewari
    Whiz
    Shipra Tewari said
    1 year ago:

    I’ve a slightly different approach to this.

    I think that with the way the internet is today, new social media channels will always keep cropping up. So earlier MySpace, LinkedIn & Youtube were news; then Facebook & Twitter were a big deal; last year Google+ & Pinterest caught everyone’s attention – and these are only the big names.

    So while the hub keeps changing, the principles of customer acquisition, customer engagement, retention, cross-sells, up-sells, and the use of creativity for all of these business objectives will remain the same.

    If i had to classify online marketers, i would do it in the following manner:

    Engagers: People who are adept at managing large volumes of conversations across social media. Typically these people glide through networks consistently drawing people into fun, engaging conversations. These guys/gals make the best social media managers & help you increase your fan base.

    Creators: People who are adept at finding & creating content that stands out from the crowd & enables conversation across channels. This includes people who can not only work with different media but also make it marketable by applying various optimization techniques.

    Convertors: These group of people are the closest to being ‘experts’. They know how to integrate & execute various aspects of online marketing (social, search, content, conversation, PR, advertising, email marketing, cohort analyses, split testing etc) to create marketing solutions that have a measurable impact on your business bottom line.

    Of course, this is my own classification. Feel free to improvise on it as per your specific needs.

    Shipra

    @shiprasaid | # | Top
  • Ann at greenoak
    Master
    Ann at greenoak said
    1 year ago:

    i think its   going to  be   very  blurry…since  so many   people  are   calling  themselves  social media   people….so i would look at the persons   actual   results… they would have to show me  some  marketing  they  had acomplished with a  comparable  client to my situation….there are  probably  way ;more   peoople in the field  than are needed….

    i work with  someone in our business  who i would call  very   good  in  understanding  the tekk side of all this, and i  am  so  grateful andin awe of them…….but   i think the  business side is  a whole different   thing….  the  judgements a about how  a social media  policy would  appear  to   someones  customers  is  a  hard  question and   not a tekk  question….like  deciding where to put  your  efforts, what  style to use,  how much would  be too much   …..like  my  question about  bad  feedback  from putting  your  fans/likers   names in  your  ads without  permission?  like  facebook   wants  you to do in their ads…. to me this might  make  a  bad   impression   on  my  customers, so i really  want to hear  some  results   and  opinions on this  before i  go ahead and  run  ads this  way…. i find  this idea pretty  tempting…

    if a  social media person  could  get their  mind  around  this  kind of  concern  i would  be impressed… 

    knowing how to make a  car  run  doesnt  mean  you are a good  driver….  but  the  driver  needs  to   have a  great  running  car!!!!

    @annfurnivall | # | Top
  • Pristine Cleaning
    Pioneer
    Pristine Cleaning said
    1 year ago:

    I was thinking about this since earlier and I thought the only place classification of an online marketer is of any use is here on this site. and even then the titles are probably of no use

    if your out with friends and they ask what you do will you say your an engager, creator, convertor in social media. are you a starter, intermediate or expert in social media.

    As a business person, I use social media to hopefully raise revenue in my business, I want to use social media to make money for me.  If I was looking for someone to manage my social media for me, would I look for a social media beginner or an expert. Would I look for someone that describes themselves as a Social Media Creator, Engager, or Convertor, hmmmmmmm????

    Be careful of putting a label on yourself if you are in front of people trying to sell yourself as a social media person.

    As a business person I would be looking for a Socail Media “Expert” who can manage my social media presence and get it to make money for me.

    John

    @johnpristine | # | Top
  • Shipra Tewari
    Whiz
    Shipra Tewari said
    1 year ago:

    Well said John.

    The definitions i created for myself – and not for the world in general – is to identify the true capability of the talent in question. People who are able to manage communities are very valuable. However, people who are able to put their knowledge into taking on business targets are even more valuable.

    As far as the question of what you call yourself among your friends goes, by all means any one is free to call themselves an “Expert” if thats what they are most comfortable with.

    Personally i refer to myself as a marketer & digital enthusiast even after 9 years. I’m happy to learn new things from anyone who offers an interesting perspective – and am very far from calling myself an “expert”. Two people whom I consider my mentors have 27 yrs & 20 yrs under their belt & head massive marketing operations – even they refer to themselves as marketing enthusiasts.

    What you decide to call yourself depends on your personal choices. What others call you depends on the results you consistently achieve for the businesses you are responsible to.

    Shipra

    @johnpristine | @bhuvan

     

    @shiprasaid | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year ago:

    @bhuvan @shiprasaid @johnpristine @annfurnivall @ianclarke Great discussion!  Love the idea of splitting people into Creators, Engagers, or Convertors.  I think you can be a newbie at each of these levels and progress to mastery.  And I find there to be a very natural progression with it although some people always prefer to stay at one spot (ie. always an Engager)  Great thoughts!

    @andrea-vahl | # | Top
  • Profile picture of
    Pioneer
    bhuvan said
    1 year ago:

    @andrea-vahl  @shiprasaid @johnpristine @annfurnivall @ianclarke

    Thank you all for participating!!

    @shiprasaid: Interesting thought…

    Bhuvan @beevolve.com

    @bhuvan | # | Top

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