said 1 year ago:
I’ve a slightly different approach to this.
I think that with the way the internet is today, new social media channels will always keep cropping up. So earlier MySpace, LinkedIn & Youtube were news; then Facebook & Twitter were a big deal; last year Google+ & Pinterest caught everyone’s attention – and these are only the big names.
So while the hub keeps changing, the principles of customer acquisition, customer engagement, retention, cross-sells, up-sells, and the use of creativity for all of these business objectives will remain the same.
If i had to classify online marketers, i would do it in the following manner:
Engagers: People who are adept at managing large volumes of conversations across social media. Typically these people glide through networks consistently drawing people into fun, engaging conversations. These guys/gals make the best social media managers & help you increase your fan base.
Creators: People who are adept at finding & creating content that stands out from the crowd & enables conversation across channels. This includes people who can not only work with different media but also make it marketable by applying various optimization techniques.
Convertors: These group of people are the closest to being ‘experts’. They know how to integrate & execute various aspects of online marketing (social, search, content, conversation, PR, advertising, email marketing, cohort analyses, split testing etc) to create marketing solutions that have a measurable impact on your business bottom line.
Of course, this is my own classification. Feel free to improvise on it as per your specific needs.