said 1 year, 4 months ago:
@atlantarobin Think of what you will want to call your Facebook page. This is more important than many might understand. Try to use your keywords in your fanpage name.
Having your friends like your page is good, but keep in mind that ultimately you will want followers who are interested in your services. At the same time, don’t be afraid to ask your friends to like your page, as after you have twenty-five likes, you will be eligible for a vanity URL. You only get one choice, so choose this wisely.
Every now and then, add status updates that are not business related (eg a quote or picture). Your fans want to know who you are and are less likely to hide your content if they don’t feel spammed.
Remember to use Facebook ads, and don’t get discouraged if your first ad doesn’t get the results you had hoped for. Try another. A different image or changing a few words can make all the difference.
I understand all of this is basic, but the post asks for advice for newbies. Hope it helps. As always, like @andrea-vahl mentioned, Social Media Examiner has great info on this topic. It’s one of my favorite blogs.