Hello Everyone,

So I found this interesting article, it is about Bank of America and how they feel that the problem with their Social Media strategy is that the Social Media team was working in isolation, and that senior management was to risk adverse.

They feel that a new strategy of including everyone from the beginning (and by everyone, they mean senior management and marketing), they can have an awesome social media relationship.

I think that the problem with Bank of America’s social media efforts, is that Bank of America is generally hated by the majority of their customers, and they aren’t afraid to talk about it. That’s just my thought!

Anyone else think BoA might be in trouble with this line of thought?

Jason

(P.S. I’m not sure I can post a link in the first post, but I do think it is relevant for discussion among our group, and examining the status of BoA might be useful for people afraid of being attacked on Social Media… because nothing you’ll get will equal the hate thrown at them! LOL If I get permission, I’ll post my link!)

@andrea-vahl Thank you! I just wanted to make sure. I know a lot of places start to get irritated, but I had nothing to do with the story… just found it interesting (plus I give it bonus points for letting me cackle evilly at BoA). You can read it here!

@kc_kreative I hear that a LOT. And yes, we do have strict regulatory issues to deal with, more than most. We’ve had a number of potential social media vendors approach us with ideas that would have resulted in huge fines from the NCUA!

We’ve passed on em! Which is why I’m learning more about how the process works.

@andrea-vahl I think BoA is actively deleting any comment at all as they probably are treating Facebook as a one way street, and not a conversation.