said 8 months, 3 weeks ago:
So I found this interesting article, it is about Bank of America and how they feel that the problem with their Social Media strategy is that the Social Media team was working in isolation, and that senior management was to risk adverse.
They feel that a new strategy of including everyone from the beginning (and by everyone, they mean senior management and marketing), they can have an awesome social media relationship.
I think that the problem with Bank of America’s social media efforts, is that Bank of America is generally hated by the majority of their customers, and they aren’t afraid to talk about it. That’s just my thought!
Anyone else think BoA might be in trouble with this line of thought?
(P.S. I’m not sure I can post a link in the first post, but I do think it is relevant for discussion among our group, and examining the status of BoA might be useful for people afraid of being attacked on Social Media… because nothing you’ll get will equal the hate thrown at them! LOL If I get permission, I’ll post my link!)