When it comes to your Facebook efforts, do you spend more time trying to attract new prospects or retain existing ones? 

@dakotalocal – This seems like a “cheater” answer, but I have to say both.  I provide content that I hope attracts new prospects while keeping my existing contacts interested and engaged.  It’s an interesting mix.

@dakotalocal I design my content based on where I am posting it.  I do not post the same exact content on Facebook as I do on Twitter or LinkedIn.  I re-purpose to an extent, but not totally.

I think our content has to be multi-faceted in terms of outcomes.  It is one of the challenges in providing content in the first place.  I also try to mix it up, because not everyone on Facebook is going to like the same content.  So I try to make sure I provide things that are all related to my business, but are still different enough to pique the interest of different people.

Always a challenge…

@lisaschulteis @dakotalocal @deairby

If you’re writing good content, both will occur in my opinion. I find Facebook is a lot harder than Twitter or LinkedIn to gain followers, but is easier to keep them. Facebook followers are more loyal in my experience.

I think a lot of businesses also need to connect on a personal level. I like to share little tidbits about myself. People will like content, they’ll stay because of the value that is provided them and they like you. I think that makes sense, lol.