Are you prepared for a post-Facebook world? (16 posts)

Topic tags: Facebook, post-facebook
  • So I apologize if I’m late to the party here…been busy with the Small Biz club and we’re prohibited to discuss FB over there. ;)

    Lately I’ve been thinking a lot about what the web marketing world will look like after Facebook.

    This is because nothing lasts forever (MySpace? Friendster? Digg?) but it’s only been sped up by recent surveys showing 50% of Americans think FB is a fad, a poorly received IPO and recent stats on ads not being effective.

    In any case, I wrote a blog post about preparing for a post-FB world (a lot about getting fans to become email subscribers), but I was wondering if you FB fanatics thought I was off base.

    Here’s the blog post if you want to read it, but feel free to respond here if you like.

    http://www.flyteblog.com/flyte/2012/06/how-to-prepare-for-the-end-of-facebook.html

  • @rich-brooks I think you’ve laid out a good strategy that people should follow regardless if FB fades or not. But I think people are jumping the gun a bit. FB still has some 900 million users, they may actually make it ;)

    Their IPO may not have gone that well, but they still got a big influx of money to reinvest in themselves. Google and Microsoft have both had some huge flops and still both managed to be present in our every day lives.  FB can evolve as well. The features and functions they offer today are not the ceiling, they probably have things on the horizon that we haven’t even thought of yet. At least this is what I’m rooting for ;)

  • Interesting article: Facebook colonization of the world progress report

  • Can’t imagine the end of Facebook. 

  • @juleswebb very interesting! Thanks for sharing.

  • I actually can imagine the end of Facebook.  Yet, the change in Marketing and the social change of accepting social networks,  that I believe is here to stay.Does it matter what the social network is called? I liked your post  @rich-brooks  –  keeping the assets (subscribers) even if we move from Facebook.

  • rich, your  blog  post has  great  business advice..and you are so right,   they own my  facebook page,which i  dont   like…but its a fact………….but i  dont see much   evidence that   facebook is  fading away……..i think  mobile and pinterest   are the  big   unknowns  for the  social  media  future….i would  be more worried about  blogs  fading away….

    its  going to  change…and maybe something better will happen….but   nothing is  even close  yet…or  even on the horizon..and  their  finances still look  pretty healthy  …lots of unrest tho!!! …… @juleswebb good  points…

  • @rich-brooks I think that FB is a fad and that is why people should market there. Most popular fad on the planet. Then again the horseless carriage was a fad when it came out. After how many years does a fad become mainstream?

  • @juleswebb Yes, well perhaps I was getting ahead of myself. That being said, the pressures of them trying to balance investor needs (profitability) and user needs (privacy) may come to a head sooner than we’d like.

    @tamarnaveh-koren Thanks. We should always be trying to lead social networking connections to a place where we can maintain the relationship and not be reliant on someone else’s platform. I’d hate to think the only place I could get business is by physically being at the chamber of commerce!

    @richardmclaughlin Ah, but there’s more than one horseless carriage, isn’t there. In fact, most of the early horseless carriages brands are gone now and most of us have never heard of them. 

  • @rich-brooks

    I definitely agree, Facebook owns your page, but you own any list you build sending fans to your web properties.

    Evergreen marketing principles rule the day. Facebook, or any social platform for that matter, should simply be considered just another marketing channel. You need as many diversified channels as you can possibly manage.

    Leverage Facebook for what it is… a huge traffic portal to be milked for all it’s worth. 900 million users is an asset in anybody’s book – Face or otherwise.

  • What are you doing over here, @rich-brooks?  Ahh stirring the pot!  :)  

    I thought your post was great and definitely agree that building your e-mail list is KEY.  Facebook is a great place to get your e-mail optin in place for sure!   I have 1-2 new subscribers each day that are coming straight from my Facebook custom tab.  And advertising that custom tab has worked well for me too.  

    Thanks for stopping in :)  I’m going to go write an article about the end of Small Business.  Hmmm maybe I have to rethink that ;)

  • Your digital marketing tool kit should consist of three major things:  website, email marketing, and social media marketing.  Right now Facebook is a big part of the social media tool in most instances.  Since social media tends to change quickly, you should always be aware of new options and testing them out as a possible marketing channel.

    In the meantime, harness the existing energy of Facebook and customize your page with interactive tabs that drive traffic to your website and encourage email signups.  It’s all circular and works together.

  • @rich-brooks

    You are not off base at all Rich. You are actually very realistic. The Facebook eruption will all end soon. So the questions what is next?!

  • Anything is possible….Facebook could die a slow death, or it could just linger on like a cancerous sore, or continue going strong. I’ve always had a saying I tend live by;

    Plan for the worst and hope for the best…..

    Meaning think of the worse possible outcome plan for that, and hope it never comes to that, but if it does you’ve already designed a fall back plan…

    So I’m already looking at a possible FB crash and what alternatives are out there if it happens….and deciding what I can implement if it does come to that….some aspects of those ideas/plan/s will be implemented anyway at some point in the near future….

  • @jasonhubbard Isn’t that the truth, but to extend the thought experiment, we could loose the whole internet. It is possible that enough privacy scandals and/or negative online to real world interactions could result in a backlash of people grabbing board games and books for entertainment.

    At the same time, the ever increasing cost of getting online plus declining wages could result in a crunch as well if corrective measures aren’t taken (you can only justify your cable bill against an empty stomach for so long).

    So who knows what the future may hold? My wife and I have already dropped cable TV from our homes, and as throttling becomes more annoying, and price goes up, we’re seriously considering getting rid of internet access as well!

    We have a good circle of friends, tons of board games, and tons of books, plus an awesome local library. Do we need Angry Birds or Facebook? No. If the barriers to entry get to obnoxious, will we drop? You betcha.

    Jason

  • I dropped cable or as its known in the UK sky TV, just could no longer justify the price…..but here’s a thought…we’re currently going a period of heightened solar activity, and if a solar flare hits Earth it could cause an EMP pulse…..what if that happened and the electricity in your area was damaged/down for a period of time effectively taking you off the grid, even if this was for a couple of weeks….


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