said 1 year, 2 months ago:
interesting topic, scott.
to me, marketing in the new world of social media was the “real” complete change to how we market, and a much bigger reason to “freak out” than the navigational changes on facebook.
i’ve spent quite a bit of time reviewing them, and there are some really great enhancements… the “freak out” is most likely happening only because of the default landing page going away (but still very viable via other means).
if we want to market in this new world of social media, we will need to “let go” of the thinking that these channels are “replacements” for more traditional forms of marketing – specifically that we are not in control of them (!) and understand that we can practice landing pages and conversion strategies to our hearts content on our own websites, blogs, e-commerce shops instead.
that being said, i’m guessing there will many many creative workarounds by marketers to make this new navigation work for them… and when it changes again down the road… which it undoubtedly will… freak out part 2! : )
would love to read your final article – can you post a link here when it’s posted?