I ask because after giving this some thought I realized it may be more difficult to have the same results with contests for b2b clients as with b2c.

The idea of a contest is to create something that would go viral and be spread around, and since businesses that cater to consumers are more likely to have fans with similar interests, consumers who share are likely to see their friends sharing the contest as well.

With the business who caters to other businesses, they’re not as likely to have friends with similar interests. As an example, if I a business were market web design services to their market, the businesses who see their contest as something they are interested in will most likely have consumers for friends that have no interest in web design.

Am I making a valid assumption, or have any of you seen contests work favorably to b2b?

… Scott