said 7 months ago:
@kc_kreative I feel your pain, Kristy, but at the end of the day you have to play with the rules that Facebook set (which is why I always tell my clients to use Facebook to drive traffic to their own website where they can control the medium).
The reasons Facebook have done this are secondary to what we, as content produces, need to do to reach as many people as we can. And that is even better and more targeted content.
Also, we need to start looking at who our fans are. Who is actually liking our page – are these the right people? And, if not, what can we do to attract the right people for our niche?