Analytics (6 posts)

  • Tom Merson
    Adventurer
    Tom Merson said
    7 months, 3 weeks ago:

    Facebook’s Insights vs Hootsuite. Which one would be the best tool for data collection. Or is there another recommendation?

    @contacttm | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    7 months, 3 weeks ago:

    Definitely Facebook Insights, @contacttm  I use Hootsuite to give a little overview and I haven’t used the more expensive version of Hootsuite so I can’t say if that gets more indepth.  But Facebook Insights give a lot of data that you can use.  It’s almost overwhelming but when know where to focus and what you are looking to track, it’s easier.  I really like looking at the Post level data as well as the Page level data. 

    Anyone else have suggestions on analytics?  I know Social Bakers is good but I haven’t gotten too in depth with them since it’s a paid tool.

    @andrea-vahl | # | Top
  • Dain Hanson
    Explorer
    Dain Hanson said
    7 months, 2 weeks ago:

    Any analytics tool outside of Facebook is going to use your Facebook analytics to run your reports, they just make it more digestible and prettier.  Anything worth using outside of Facebook you will have to pay for, or else it is really no better than just looking at your page analytics.  I have used a bunch of different services including Hootsuite, which I still use but mainly for Twitter, but ultimately if I am crunching numbers I just export the data from Facebook and do it in excel.  

    I do like edgerankchecker.com.  It analyzes the data and gives some pretty good recommendations.  There is a free trial version so it could be worth checking out.

    @dain-hanson | # | Top
  • Scott Linklater
    Guide
    Scott Linklater said
    7 months, 2 weeks ago:

    Download this PDF that gives you all the info and explanations on how facebook insights works.

    http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf

    Cheers

    Scott

    @scottlinklater | # | Top
  • Profile picture of
    Pundit
    Kenneth Golden said
    7 months, 2 weeks ago:

    HootSuite Social Analytics tightens loops between social and digital which is great for real-time views. Facebook Insights comparisons allow you to see trends over time and in more depth.

    @klg007 | # | Top
  • Tom Merson
    Adventurer
    Tom Merson said
    7 months, 2 weeks ago:

    Thanks for all your comments. Scott, that pdf helps a lot. I was led to believe that Hootsuite also was used as a dashboard to access all media I would chose to use and would therefore provide analytics for them as well.

    @contacttm | # | Top

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