Analytics (6 posts)

  • Facebook’s Insights vs Hootsuite. Which one would be the best tool for data collection. Or is there another recommendation?

  • Definitely Facebook Insights, @contacttm  I use Hootsuite to give a little overview and I haven’t used the more expensive version of Hootsuite so I can’t say if that gets more indepth.  But Facebook Insights give a lot of data that you can use.  It’s almost overwhelming but when know where to focus and what you are looking to track, it’s easier.  I really like looking at the Post level data as well as the Page level data. 

    Anyone else have suggestions on analytics?  I know Social Bakers is good but I haven’t gotten too in depth with them since it’s a paid tool.

  • Any analytics tool outside of Facebook is going to use your Facebook analytics to run your reports, they just make it more digestible and prettier.  Anything worth using outside of Facebook you will have to pay for, or else it is really no better than just looking at your page analytics.  I have used a bunch of different services including Hootsuite, which I still use but mainly for Twitter, but ultimately if I am crunching numbers I just export the data from Facebook and do it in excel.  

    I do like edgerankchecker.com.  It analyzes the data and gives some pretty good recommendations.  There is a free trial version so it could be worth checking out.

  • Download this PDF that gives you all the info and explanations on how facebook insights works.

    http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf

    Cheers

    Scott

  • HootSuite Social Analytics tightens loops between social and digital which is great for real-time views. Facebook Insights comparisons allow you to see trends over time and in more depth.

  • Thanks for all your comments. Scott, that pdf helps a lot. I was led to believe that Hootsuite also was used as a dashboard to access all media I would chose to use and would therefore provide analytics for them as well.


Add your voice to the discussion

Existing members: . If you do not have a SME account, .

 
 
Check out the Social Media Marketing Podcast!

Networking Clubs Leaderboard

Avatar ImageE
Ann at  greenoakAnn
Avatar ImageChris
Kapil MudholkarKapil
Avatar ImageJudith
Avatar ImageJameson
Avatar ImageRobin
KMediaIrelandKMediaIrel
Avatar ImageHarry
Avatar ImageLydia
Learn more about the Networking Clubs

Recently Active Members

Jennifer Paganessi - Graphic Designer
Maggie Lee
Deanna Viele
Michael Pingree
Kapil Mudholkar
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Profile picture of
Ardhi Wicaksono
Profile picture of
Ann at  greenoak
Pamela Bacha
Profile picture of