said 8 months, 1 week ago:
There are different group of customers:
Group #1: People who are in need and searching for itGroup #2: People who need but are not searching for itGroup #3: People who will not buy from you in next 6 to 12 months
Now every business have different % of target customers in Group #1 and group #2, whether its B2B or B2C …
Now social media Ads (FB or any other) is basically interrupt ads that works for Group #2 (Focus on Sales) …. and also works for Group #1 to become a known company (Branding) … Or to refer friend (Social Referral, very cool)
For us, many a times FB ads have worked really work … Google ads almost works …. cost wise, sometimes FB can be really good … in recent times we are shifting more to Google as FB is becoming expensive … thanks!