said 1 year, 3 months ago:
I’m not sure what you mean about transacting sales on FB @pmarc – if you have a Facebook store it’s on your Facebook Page. Actually I think I get the gist of your question – so you mean, does the ad reflect that it’s going to a Facebook Page or to an external website?
It does but it is a subtle difference that most people don’t understand. Usually if there is an external site, it might say that just under the ad heading. Some people might feel more comfortable if they were redirected within Facebook to buy something but others may feel less comfortable.
Devil’s advocate, it doesn’t cost that much to set up custom graphics like we have on Social Media Examiner, and you can set up a storefront yourself with an app like Ecwid or Payvment. But if your website is working for you and doing everything you need it to, then you may not need to set up a Facebook Page. Other’s thoughts?