I’m not sure what you mean about transacting sales on FB  @pmarc – if you have a Facebook store it’s on your Facebook Page.  Actually I think I get the gist of your question – so you mean, does the ad reflect that it’s going to a Facebook Page or to an external website?  

It does but it is a subtle difference that most people don’t understand.  Usually if there is an external site, it might say that just under the ad heading.  Some people might feel more comfortable if they were redirected within Facebook to buy something but others may feel less comfortable.  

Devil’s advocate, it doesn’t cost that much to set up custom graphics like we have on Social Media Examiner, and you can set up a storefront yourself with an app like Ecwid or Payvment.  But if your website is working for you and doing everything you need it to, then you may not need to set up a Facebook Page.    Other’s thoughts?

Hi Folks, I am looking for a bit of advice with regards to refining a Facebook ad campaign which I have been trying for a few weeks. I am trying to get the best value for money by testing different variations of the ad.

Can you tell me am I right in thinking that if one of your ad variations has a higher CTR% but not necessarily the ad with the most number of clicks, should you be allocating more budget to the ad with the highest CTR or concentrate resources on the ad with the most clicks?

I hope I am explaining what I mean properly!