Advantages of a Facebook place over a Facebook page (8 posts)

Topic tags: check in, pages, places
  • Can any one enlighten me on this one?

    The only one I know is that one can check in at a Facebook place. (Not an advantage if you go to your clients location rather than doing business out of your office.)

  • @amyhallbiz | From what I understand there are three variations of a Facebook Page for business. Local versus company / product versus brand page. It does seem a bit confusing. Local does allow for people to check in and further provides some additional information that is viewable on the Page and in the limited public Insights info. 

    It appears from my past research that the main differences is what and how much information can be posted to the About section. A page set up as a local business (and I’ve seen this potential oversight for global brands who do not conduct commerce at their offices) is somewhat limited to offering expanded insight and links re: their company, business and other online assets / destinations.

    Would love to understand better. Anxious to see what others can share.

  • @amyhallbiz @danielmckean I think there are really only two types – but maybe you can qualify a local business as a page without a place attached to make it sort of 3.  
    1.  Facebook Place.  So there is a Place by itself that is created when someone tries to Check in.  Anyone can create a place on their phone (which makes for many duplicates because of misspellings!)  Facebook is trying to consolidate these.  Here is an example of a Place by itself: http://www.facebook.com/pages/Rock-Bottom-Brewery/201044276623351?nr=149635731722531  Usually these have that teardrop thing as the photo and aren’t controlled by the restaurant (although you can “claim” a place to have more control).  So when people check in the restaurant doesn’t get “credit” for the check in if they have created their own Place/Page.  
    2.  Facebook Place/Page.  Pages came along and Places were for a long time separate from the Pages.  But Facebook realized that businesses wanted to have more control and have a Place and a Page that were one.  So you can merge them if you have control over Place and Page together.  Now Facebook kind of “automatically” creates a Place for you when you specify your category as a Local Business and add your address.  Now when people are near your address they can check in on their phones and it will update the checkins count on your Page.  Here is an example of a Place that is combined with a Page:  http://www.facebook.com/pages/Rock-Bottom-Brewery-Chicago/216119688949  Notice how they have just under 2000 likes but over 20,000 people have checked in.  It looks just like a Page but has a few advantages.

    Place/Page advantage:1.  People can check in2.  You can run check-in deals3.  People can find you easier on their phones when they are looking for places on Facebook and are in your area.

    I think those are all the advantages.  If I think of more, I’ll let you know!Hope that clears it up but if you have other questions, let me know!

  • @andrea-vahl  Thanks for the explanation.  This helps me out for creating Facebook pages for clients.

  • @andrea-vahl   @amyhallbiz Andrea (and Amy), I wanted to share to further clarify my understanding and original feedback. I rechecked last night how a Page can be set up and I did reconfirm there are different categories an admin can select when setting up the Page. Essentially there are 10 categories with one additional ‘other’ category an admin must select when initially setting up their Page.

    One use of categories is to define the type of organization or profile for the Page which Facebook uses within its search algorithms for community members. And Local Businesses & Places certainly allow check-ins. As for the other categories, it still remains unclear as to the benefit other than information loading (informational fields offered)  in the Page About section.

    Categories do include Local Businesses & Places, Brands & Products, Companies & Organizations, Movies, Music, Television, People, Sports, Books & Magazines, Websites & Blogs and the catch all “Other” category.
    If either one of you know additional benefits for considering a Page’s category, please let me know – or if you can share a link with me to research this topic further, it would appreciated. FB Help is not always helpful and my online  searches last night didn’t really clarify or explain this minor nuance.
    Thanks all.

  • Yes there are a bunch of different categories, @danielmckean and just like you said, the other categories remain “muddy” as to the benefits.  The biggest benefit like you said, is the difference in the About Page and some of the options you may have there.  The other benefit is that the category displays on the Timeline so that is another chance for people to get to know what you are about very quickly.  I don’t know how many people actually look at that, but I know I do.  

    Beyond that, there aren’t too many benefits that I see.  You used to be able to search by category in Facebook but that is gone.  Hope that helps!

  • One difference would be recommendations.

    Places have a map app automatically added and fans can write recommendations for that place.

    As far as I could see it is not possible to recommend a page which is not linked to a specific location. Correct me if I’m wrong…

    @danielmckean @amyhallbiz @andrea-vahl

  • @danielmckean @andrea-vahl   Thank you so much!!! You are awesome!!! My questions has been answered. :)


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