said 1 year, 3 months ago:
@annfurnivall Hi Ann, When you talk about Fans in your post do you mean Likes.
Hi Simon, Im new to facebook too so am experiencing similar questions. In my opinion if you have 500 Clients that you deal with or have dealt with I would go straight to their Facebook page and Like it immediately, if they have in business, they want the likes. Depending on the business and their attention to their facebook page they will probably reciprocate the like, especially if they are doing business with you and do like you in the real world.
About potential clients, I presume you are talking about Business to Business, in my opinion going to a potential clients facebook page and liking it will draw a small amount of attention to you from them (again, it depends on how much they use facebook or even if they monitor their own facebook page). I think going to their facebook and liking their business is as good as cold calling them. I would do both and tell them that you found them on facebook.
there is a seperate debate that could be opened up here about weather FB is good for Business to Business (BtoB)or Business to Consumer (BtoC). In my opinion it is better suited for BtoC.
I agree with Ian, if they are Friends of yours on your personal Facebook page then jsut post a status update asking them to like your new business fb page.
Good luck with it