I have been creating what I call “The Great Adventures” on the How to Market Your Horse Business   or any other business… Facebook page.

So many of our fans, business owners, have been complaining that they are not being seen on the newsfeeds of Facebook.

Yesterday, on a whim, I tried something new. I tried it on HTMYHB  In 19 hours I have gotten 789 likes and 39 shares!

I used a photo I have used before and have had some results from it, but nothing like what happeed yesterday.

The only difference, was the words I used with the photo.

“Is anybody out there?”

We are checking to see who see’s this post. Please click on the like if you see it.

This tells me that people are seeing our posts.  The issue is, that they are not willing to lift their fingers to like them for us.  Now the question is, what can we do to get people to take action to even just like our posts?

What are you doing to keep people more interactive with your posts?  What works for you?

@randithompson Hi Randi

Nice idea. As to your question at the end “what can we do to get people to take action to even just like our posts?”

Get creative and post quality are two things. Also I have written two blog posts on building engagement on Facebook here and here, which should help out.

The thing to remember about Facebook is that just because someone isn’t liking or commenting on your posts doesn’t mean they aren’t reading.

Russ

@russellallert You are so right. Getting creative and posting quality to matter.  not that this will get anyone on the “other end” to respond by liking, commenting or sharing that post.  I think that is the trick, teaching those who see our posts that we really do need their inspiration to continue bringing them what they enjoy.

I enjoyed your blog posts!  Do you mind if I share them on HTMYHB?  I am always looking for new ways to help our fans get better with their comments.  This is the foundation for anyone doing business with social media.  

Randi

Thank you @russellallert!  I am always looking for good information for my fans.

Latest stats on this recent post (again strange as I have shared that photo twice before…

890 likes

74 shares

52 Comments 

No idea why it has gone viral this time.

@randithompson  Excellent strategy! Thanks for sharing.

Hi, @amyhallbiz,

Not sure about strategy, but now that I think about it, this post has turned into a way to market.  I created the post after hearing so many complaints from FB business page owners who said that no one sees them anymore on the newsfeeds. 

I was surprised when it went viral. I am not sure what happened.  I think part of the reason that it kept spreading was that I kept the comments going.  I also  suggested that other business owners might also want to :Share it” on their walls or profiles, to see if anyone was “out there”  They did!  I also posted several times ways that people could share that post on their timelines, in groups, and so on.

People are still liking it.  Today,  1035 likes, 160 shares and 62 comments.  The action has slowed down.  It will be interesting to see where it goes and the results.

Randi

@randithompson @russellallert @andrea-vahl What do you think about adding a statement like these to your posts?

“Give us a ‘thumbs up’ if this information was useful, helpful or entertaining”
–or–
“‘Like’ or comment if you would like to see more photos like these”

This gives readers a reason to like or comment, and would help us focus our posts to what people want to see…

@randithompson very inspiring post!!!   and  thread…..   i think  it went viRAL  BECASUE YOU ASKED….most of us  just  read places  and   go on even when we like them a lot…..  maybe it  was  just a  BIG HUG    from  your  fans….

p.s.  looks like  your  page is  totally useful  to the horse   community…. the  interactions  seems   so   genuine…..  you are about the  best  example ive seen of  marketing to a  niche….and i  love that idea and bring it up  often    on  forums  when  marketing   folks  wonder how to get   followers…. and  the idea usually  falls  flat,  with little    reaction!!lol….

  i  wish there was a marketer   that in touch with my world….  GREAT  JOB….

lol…i have a full  time thing  going  just  keeping my   store   going!!!  AND its a  big handful…  i  just market for  me….and  try  to  get it  as  good as possible… 

 there sure are tons of  stores in my  world  who would  probablly  love a marketer w ho  knew  the   ways of our world….like where the  shows  were, what month we struggle with christmas…that would be  now!!lol… and all our insider details ……

i did  get  a lot out of  your   page  even  as  not a horse person….it  just  seemed  interesting and alive….and  kind of outside the  box….its  so hard  to pin  down how to  get  the  neat   TONE.and   warm  personality., like  you have done, .thru  the   ether…or whatever  you  call it……  …….

@randithompson thats great you are adding your page name in the comments section but i am bit confused what extra milleage it is giving you? If we share any post that fanpage name is displayed by default Abc shared a link/photo via Buzzintown (fanpage)…

 I agree,  @reneestpeter  By sharing my journey, people have seen that I am human and go through the same issues everyday that they do.  When I started promoting other people, I found that they did the same for me!  Any success that I have with HTMYHB are a result of our amazing community. 

Randi