I have been told that my status updates should contain 70% helpful information, 20% links to others or quotes of others and 10% advertising or promoting. Any thought about this?

@boxcarmarketing thanks, Monique

How bout the old standby 80-20? 80% “how can I help you?” and 20 for your own stuff?

@deairby @stonepeople @karinboode @vladiiancu  @boxcarmarketing

well said, overall, there is no fix ratio and everything depends upon both your target audience and your business nature, i feel that 70-20-10 is more widely accepted, however if anyone wishes to go with 80-20 or even 75-25, can go. Main thing is that it should be less pro-motive and more informative. What do u say?

@johnpristine @moinshaikh @karinboode @stonepeople @vladiiancu very good feedback, thanks everyone. Bottom line is to get involved in giving, contributing to the benefit to others, “cast your bread upon the waters” and it will come back. People are so burned out with “sales people!”

I agree with @boxcarmarketing . 70-20-10 is a great strategy to target engagement, as well as mixing in your business message.

Hi the only ‘rule’ I know of is the 50/50 rule, of 50% on your own page and 50% posting on other people’s (obviously NOT spamming!!! Just writing encouraging comments, and things).
Your 70-20-10 sounds good, but most of all the question is ‘am I providing value, Content is KING lol’
Another question to myself might be ‘if I was a stranger, visiting this page, would I want to read what is on here?’ They say that you only have 3 secs to grab someone’s attention – that’s not very long, aye!!

@jomartin @deairby From a SEO standpoint, content is king. So if you strategically incorporate the “new, unique, can’t get anywhere else thing” along with keyword rich original content, it is a win-win.  

I guess it is all about “what” you are posting. 

The 70-20-10 rule sounds good but you shouldn’t focus only on that. It is hard to differentiate the helpful from the promotional posts. 

Example: I write a blog post – how to create your own Facebook fan page – with a mention that I offer you my help if you are unable to do so by your own. Now for most visitors this seems to be helpful but it could be also indicated as a promotional post.

@deairby This is new to me Dea. Does this rule apply to Facebook personal pages and fan pages or just personal pages?

@deairby, I think we can build the relationships to convert to the fan pages on the personal pages.  Also, a BIG piece missing in this conversation is the fact that Facebook strategy used to be ‘content’ was king and now it is ‘conversation and engagement’ so if you are helping others and promoting their content too, you have conversation which raises your Fan page on Edgeranker.com which is what Facebook uses to show your posts in the news feeds.  Goes back to the old saying…the more you give, the more you get I think. 

@deairby

So as far as the 10% goes, are you saying any mention of yourself and what you do or offer is advertising, or what exactly? I like this guideline, but looking for more clarity here.

Miss Robin, the 10% is “selling” The idea is gain trust and not run people off by always selling @atlantarobin  @aboutbart Since people are really WANTING to know all about Nike or Apple, I would think it could be upside down. Those big brands don’t appear to be force selling (‘cuz they don’t have to)