Phil Mershon said
1 year ago: Good question @ernohannink. What I mean by that (and this isn’t to discount other types of business blogs) is a business that uses blogging to market their business. That could be a business, like Social Media Examiner, that has built it’s business around the blog. But we are specifically looking for other kinds of businesses that have made a strategic decision to blog.
One good example is http://www.manofthehouse.com from P&G.
Other examples out there?