My client’s blog / content hub intends to follow the rules of providing value and keeping away from marketing. However, there is a category that is dedicated to detailing the products and the value they provide. It’s an informative category, but obviously when you discuss the product and it’s uses and who it’s good for, it’s hard not to be ‘pitchy’ 

any advice? 

and to be a little more clear, we aren’t selling things like tires where you can get a little more technical, these are personalized photo gifts, so it’s heavy on the emotions. 

Thanks! 

Try discussing one aspect of how to do good family photography (providing information on lighting, enviroment, positioning, filters, etc.) and then end by talking about how your product can enhance your photography, linking to the pages that Michael suggests.

@andrea-lowenstein Can you use case studies and testimonials instead of blogs? Like @mike-stelzner said, these should live elsewhere from your blog, but you can showcase them a little better if they had their own piece of real estate on your site.

@mike-stelzner @kathybernard thank  you for this tip. A great way to add value of your product service and provide valuable informaiton making you an expert.