said 10 months ago:
My client’s blog / content hub intends to follow the rules of providing value and keeping away from marketing. However, there is a category that is dedicated to detailing the products and the value they provide. It’s an informative category, but obviously when you discuss the product and it’s uses and who it’s good for, it’s hard not to be ‘pitchy’
and to be a little more clear, we aren’t selling things like tires where you can get a little more technical, these are personalized photo gifts, so it’s heavy on the emotions.