Wordpress urls extension: .html, .php or no extension (11 posts)

Topic tags: Wordpress
  • Hello everybody. 

    As all of us that use wordpress know, the urls created in Wordpress have no extension. I’ve had a chat with an SEO guy that told me that the extension of the url is taken into consideration by search engines. Basically he told me that www . page 1/name-of-post.html will rank better than www . page 1/name-of-post 

    What are your thoughts on this? 

  • @vladiiancu I think the most used permalink structure is /%postname%/ now, and it doesn’t seem to hurt rankings. Wordpress is one of the best SEO optimized platforms, so any structure they suggest should be fine.

  • @vladiiancu I’ve never heard that Vladi and have never had an issue nor seen an issue.  Were it true I would have thought I’d have heard it back in my StomperNet days.

    I agree with @kristi-hines on the permalink structure. 

    On a side note, when I see a WP site and they are using the default p?=123 or whatever I wonder what they’re thinking…sorry to venture off topic. 

  • I’ve not hard that either.  In fact, most of my sites seem to rank better with the permalink structure that contains the post title moreso than the .html.  @vladiiancu can this person cite a source for why he believes this?

  • @vladiiancu @carolinechen-whatley @dakotalocal Matt Cutts (aka the most well known Google guy) uses the /%postname%/ structure for his WordPress blog. I think the key is to make sure your page/post keywords are in the URL. For more on it, there is this post by an SEO. Might be a bit old, but still applicable. http://www.wolf-howl.com/seo/url-configuration-wordpress/

  • Hi @kristi-hines.  I agree with that strat.  What was puzzling me was an SEO guy saying that you had to have a .html or .php at the end of the %postname%.  I was wondering if there was a reference to what @vladiiancu was told.

  • I always use %postname%

  • @carolinechen-whatley  That might have been from an older article… sometimes when you search that kind of thing you’ll get posts from 2007 or ones that aren’t even dated. So you think it’s current advice, but it’s really not.

  • @carolinechen-whatley yes exactly something like that. Either that or install a plugin for wordpress that adds .html automatically for each url. 
    @kristi-hines thats true and of course I always use /%postname%/ whenever I get the chance. (i had a big website to manage at one point with thousands of pages and this permalink structure made the site move slower. 
    But, like I said, the issue was not with the permalink structure per se, but with the extension of it. 

  • @vladiiancu I honestly think that if your titles are SEO enough and intelligent enough that they reference things to be searched on and you’ve done allt he other SEO optimizations, you should be okay without the extensions.

  • @carolinechen-whatley Yes, those are my thoughts as well. But I just wanted to be sure I am not missing something here. Have a great year everybody!


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