said 9 months ago:
@stanrobinson In my sidebar (to the right of my page / post content) I use separate text widgets to give a short summary of what the site is about, subscription options (RSS, Twitter, Facebook, mailing list opt-in, etc.), a list of categories, recent posts, advertisements, and so forth. I’ve seen some sites with tons of stuff in the sidebar (which can sometimes be distracting users from your content) and others with minimal information so you have nothing to focus on but the content. Ari Herzog is a good example (http://ariherzog.com/) of someone who goes with minimalism to get readers to focus on content of sign up for his mailing list.