Within Site Page Linking (8 posts)

  • Dave MacKay
    Pioneer
    Dave MacKay said
    6 months, 3 weeks ago:

    Many of the people posting on this forum are experienced web site builders and designers and have a lot of experience as to how to maximize performance of a site, be it their own or that of a client.

    I would like to ask opinions about linking pages back and forth on a site, especially those that relate well to each other.

    As follows:

    Would there be any type of formula that you would use for this purpose.

    Have you seen demonstrated effectiveness of this method.

    Is there a positive result with the search engines.

    Are there cautions to using this technique.

    What technique do you feel appropriate to get the optimum result.
    I will really appreciate some opinions and ideas regarding linking pages on a site.

    I thank you.

    daveM

    @dave-mackay | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    6 months, 3 weeks ago:

    @dave-mackay Do you mean internal linking – linking within your own site? That is always encourage – just don’t overdo it. I think if you have content on your page that says services A, services B, and services C, each one of those should be linked to the appropriate page. 

    But you don’t want to do what some sites do which is squeeze in a ton of internal links in your footer – a single line is fine, but some sites will do Phoenix Photography, Scottsdale Photography, Chandler Photographer, and about 10 – 20 other variations all linked back to the homepage. That can be seen as over-optimization.

    @kristi-hines | # | Top
  • Dave MacKay
    Pioneer
    Dave MacKay said
    6 months, 3 weeks ago:

    @kristi-hines Yes, internal linking, I am thinking of perhaps an index of related pages… I am not sure yet as I would like to learn from experience of others. Thanks for your insights.

    @dave-mackay | # | Top
  • Profile picture of
    Club Leader
    Kristi Hines said
    6 months, 3 weeks ago:

    @dave-mackay Another good thing is creating a visitor-friendly sitemap. Just one page with links to the main pages of your site that people would be most likely to want to find, kind of like Microsoft does with this: http://www.microsoft.com/en/us/sitemap.aspx

    @kristi-hines | # | Top
  • Dave MacKay
    Pioneer
    Dave MacKay said
    6 months, 3 weeks ago:

    @kristi-hines I had a look at that page,  the items listed on there go to another selection of pages from which they are marketing items etc….. That looks like a great idea…!

    @dave-mackay | # | Top
  • Matt Holandez
    Pioneer
    Matt Holandez said
    6 months, 3 weeks ago:

    I was also going to mention the site map, just because it can be found in 1 area that will have links to all of the major pages of your site.

    @mholandez | # | Top
  • Profile picture of
    Whiz
    Jules Webb said
    6 months, 3 weeks ago:

    Internal links can be broken down into a couple of categories:

    1. navigation
    2. inline
    The header and footer and sidebar can contain navigational links to other pages on your site. Helping the user find what they are looking for (home | about | services | contact |  blog | blog categories ect.)

    Inline internal links are great too.  On your home page you might highlight some of your services and link to that service landing page.  In blog posts your may describe something you’ve already written about and use the blog post title as a link in a sentence. Or again you may be discussing one of your services and link to that within a blog post. Doing inline internal linking is a part of any good SEO strategy, but as @kristi-hines stated, don’t overdo it. Your content needs to read naturally,

    XML sitemaps are for search engines, and HTML sitemaps are really more to help humans find content. An xml sitemap is a must, but unless your site is large or complicated I’m not convinced an html sitemap is always necessary. How much traffic do they really generate? 

    @juleswebb | # | Top
  • Profile picture of
    Guide
    Erik Deckers said
    6 months, 3 weeks ago:

    Don’t forget, you can build internal links on your site through your blog. Refer to old blog posts in your new posts.
    “As we talked about last week’s blog post, we found evidence of a panda conspiracy to overthrow the koalas.”

    Then, make sure that the keywords that the post is about are inside the link. That is, don’t link to the word “here.”

    While Google Panda and Penguin have significantly decreased the value of links, they are still useful in telling Google what your page and the content (as well as your readers) are about. So while you may not get an SEO boost from using keywords in your anchor text, you will help Google figure your site out better.

    @erikdeckers | # | Top

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