Why Do You Subscribe? (13 posts)

  • I’m curious to see exactly why you subscribe to email updates, newsletters, and the like.
    Do you subscribe;
    To receive discounts and promotions?
    To gain access to exclusive content?
    To receive content/information to share with others?
    Just because you’re a customer or member?
    Or is there some other reason why you subscribe?
    Let me know what your number 1 motivator for taking such an action is….
    Thanks in advance! :-)

  • For me, it would be to get the content.

  • definitely the content that is the whole reason for going to a site!

  • @mutunga I used to only subscribe to email updates for freebies (usually eBooks) or autoresponder courses.  Of course, once I got said freebie or finished the course, I would filter the emails and not read them again.  Ultimately, I unsubscribed to just about everything.

  • @mutunga I subscribe for great original content and to keep up with what friends are doing in their business.

  • I subscribe for the content. I am always looking for information I can use myself and also that I can share with others.

  • I subscribe both for content and to obtain privileged information, i.e. exclusive offers, discounts. However, I unsubscribe more often than not when there is NO content, or it becomes a constant sales pitch and promotional speech. Thus, content is king.

  • Me too.  I subscribe for content which I am interested in and helps me learn.

  • I subscribe for ebooks and keep up with developments in some fields. I agree with @Frederic if they become sales pitches more than informational i will unsubscribe. I onlly subcribe if it comes from a creadible source or after i checked out other content from them. 

  • @mutunga I subscribe simply to learn from content that I am personally interested in. If something else comes with it, great, but it is not the driver for me.

  • I subscribe for content.  I dont’ have time to search the web everyday for information.

  • @mutunga

    I rarely subscribe to a blog, but if I do, its because of interesting, educational and informative content.

    I prefer to bookmark blogs and check back in on them at my convenience rather than have an inbox full of email notifications.

  • I subscribe to:

    1. See what people are doing, especially my customers.
    2. Keep up with trends in content1. Keep up with trends in marketing
    3. Pay attention to what competitors, colleagues and clients are up to
    4. Track delivery (some services land in spam queue a lot)
    5. Build a reference library

    Dealing with several dozen (or more) email subscriptions is seriously the least of the manifold problems I’m having with email at the moment.


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