said 6 months ago:
I recently created a website for my clients, an older couple that runs several guest houses in Jerusalem. My next step is to create a blog for the website but I’m having trouble deciding on what voice to use for the blog.
The way I see it, part of the blog’s purpose is to let visitors to the site get to know my clients so that they will be more likely to choose to stay at their guest houses. And so in order to do this I would have to write as if I were them. The problem is that I don’t know them so well and their lifestyle is so different from mine that it would be a real challenge to try to write about it.
The other option is to write as myself, under my own name, which would allow me to use my own experiences for the blog posts, and which would give me a lot more to write about. Also, as someone who is relatively new to Israel I feel that I could relate to travelers more as myself than as my clients, who have lived here all of their lives. But then there might be some confusion as to how I fit in to the family business.
The third option is to write the blog in a more impersonal voice that doesn’t that’s not identified with anyone specifically, but just provides helpful information.
Any suggestions as to what the best option would be?