Robin Carlisle said
6 months ago: @kontextb2b
Volker, I had this same question a few months back and decided to do a little research. Then I got tired of the tedious nature of having to ferret out each source one by one. I then grabbed some plugins and turned my site, at least temporarily, into a bring-it-to-me research tool on the subject of local marketing for various industries and professions. I’m playing with the idea of a place local businesses can go to find what their peers are doing online, both in their industry or profession, as well as generally speaking.
When I have time, I add another profession or industry to the mix to see what trends that brings up. (Oh, those silly asphalt stripers… such a fun group but so serious online, lol). I know meeting and event planners were on my original list, including keywords related to trade show marketing. When I pull some of that info in, I’ll come back here and share the link with you.
Meanwhile, if you’d like to see what I did to shortcut my research, just go to my site and click the Local Markets or Local Marketing tab on on the Menu. You’ll find a drop-down menu of 30-50 or more markets in there. Just suggesting that you might want to pull in video info as I’ve done, as I can attest it’s made things a lot easier for me. Or you can simply come back to visit my meeting/event planner category when I get them online.
I can go ahead and pull some in now, but just don’t have time to change the posts to video posts right now. They’ll come in strictly as headlines in that category until I can manually change them all. Used a different script that changed them all for me, but it was too buggy and left residual yuckiness that I couldn’t get rid of… so went back to the more stable manual method.
There’s a huge amount of info I can see at a mere glance by having my screen filled with 20-100 videos at a time. Instantly, I can see who knows what they’re doing and who doesn’t, who does seo and who doesn’t, who knows how to use the 4:3 or 16:9 ratio aspect to their visual advantage and who doesn’t, and who is a good prospect for whatever it is I want to sell, and exactly what it is I should be selling that all those video marketers or video marketing businesses desperately need, whether they know it yet or not, lol.
It really is an amazing and telling way to view people and companies all in the same industry. It’s helpful to them and helpful to me.
http://robincarlisle.info (click on Local Markets, then Bed& Breakfast Marketing for a good example)
Of course, the front page with the endless scroll of church, tattoo, hotel, asphalt striping, dentist marketing, etc. all flowing side by side gets pretty funny sometimes. You can never get that kind of view of YouTube. Only on Pinterest or on your own site, if you set it up to work that way.
The theme’s responsive so if things don’t fit or if you’d like to get a better bird’s eye view like I was talking about earlier, just press control and the + or – keys and you’ll watch all those little videos scurry around and make a new layout instantly. Much better than having them fit in tight immovable boxes with only a certain number per page. I like to make the page very small so I can see lots of vids at a time with the headlines still visible. It’s really a very helpful bird’s eye view, if you’re into researching trends or similarities/differences among groups of content.
I’ll warn you that I’ve been playing with other plugins and we’ve maxed out my theme’s tolerance for playing around… so right now it’s mad at me… pouting and being atypically slow to load. I’ll fix that, but just wanted to warn you anyway, lol.
Just thought you might want to reView a different way of looking at what your researching, once you pull up all your data.
Robin Carlisle
