What percentage of content curation vs content creation do you do? (18 posts)

  • What percentage of content curation vs content creation do you do?

    I am guilty of this as much as anyone curating others content …don’t get me wrong its not a bad thing but, when does it become a bad thing?

  • When you do more curation than content generation? Depends on the type and style of your blog good sir.

  • @ptwylie I’ve seen (and written for) some blogs that get away with mostly list style curation posts that are pretty successful.  I think after a while though, people will wonder if you don’t have anything original to say if all of your posts are made up of other people’s content.

  • @ptwylie In the psat (working for others) we were largely creation, but that was more because I was using a lot of the content to play to our unique value proposition in a niche market.

    I expect that now I will have a combination of curation and creation, but hope I can continue to create the majority. It becomes difficult in a crowded field, definitely, but putting one’s twist on things (as long as you use attribution properly) at least shows you think about the topic.

  • Just speaking for myself, I get pretty irritated when I realize I am reading curated rather than created. Give me 200 original words rather than 1,200 non original. Credit the real author.

  • @glengorham Thanks Glen … I think you are correct some of the most trafficked sites on the web are for the most part entirely comprised of curated content e.g. mashable.

  • @kristi-hines Yes, I am in agreement Kristi authority sites should have some form of creative originality. 

    I am a fan of yours and am in awe at the quantity and quality of your writing. :)

    In the wake of the changes Google is really pushing “content authority” This is a good thing as it raises the bar making it difficult for the content scrappers to out-rank you for your content. However, it also means posting more content. 

  • @joanmuschampfagnani  @abigailgorton I like original content however, reading  a well researched article with cited documentation gives me a broader knowledge of the subject. 

  • The reason I poised this question to the estimable group of fellow content creators is after reading this article written by Brian Ussery titled “What is Quality Content: The Road to Panda Recovery“.

     I really had to rethink what advise I need to make to my clients going into this new year.

    The purpose of Brian’s post was to help individuals who are not quality or search experts increase their level of knowledge of what “quality content” really is. A very worthy read indeed and rather humbling I might add. 


  • @ptwylie For my personal / business, I tend to curate more than create; however, I have coined myself The Marketing Curator. For work, I am working to create more original content as I learn more about the association. The goal will probably be about 50-50 of original and curated.

    It really is about getting people engaged and talking so remember to add your 2 cts when curating, if appropriate.

  • @kc_kreativeIt really is about getting people engaged and talking”  I like that Kristy :)

  • 40% curated and 60% original is what I found works best.  It keeps the blog your own but also is easy for you to regularly update.

  • @ptwylie @kc_kreative Good points.

  • right now, mine is 100% original because until SME I was unaware of how to curate!!! Thanks to everyone for all the great resources,And, wow, what an article, Paul. @ptwylie @joanmuschampfagnani @abigailgorton

  • I’m a content creation boy. 99% of my blog posts are original content.  I’ve been tempted to do more content curation but I feel that PushingSocial is too young to get away with that.  Readers want to know where I stand before they’ll trust my lists.  That being said, I use Twitter for most of my content curation sharing.

    -Stan 

  • It depends on what you mean by curation. To me, it means featuring someone else’s work. I don’t do that on my blog. I may write a response to someone else’s posts, but I’m using my own ideas and thoughts. To me, curation on a blog is going, “hey, someone else wrote this. It’s cool. Take a look.”

    But creation is “someone else had an idea. Here’s what I think of it.”

    I’m with @pushingsocial. Most of my curation is done on Twitter. My blog is strictly for creation.

  • I agree with Erik. In fact, I’m quite interested to know what other content and bloggers a respected blogger recommends. It’s all in the presentation.

    It’s enlightening to see everything a blogger is watching and reading, and then take that as context for what the blogger has recently written. Good bloggers can really set themselves up as ‘one-stop-shops’ in this way, for me. 

  • I tend to write a lot about academic research I find in various places.  Quite often that research is not available to the general public (unless you pay for access) so I try to summarise the research and perhaps add some personal opinion.


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