Robin Carlisle said
4 months ago: Whooooooa… Let’s turn this thang upside down a minute… and look at it another way…
I think people get very confused in the midst of so many changes. And all the objections raised may be legitimate, but only if you’re depending on Google for traffic. Your real goal should be to get rid of Google as a traffic source. Period. Then you are free to gain your viewers in the manner which best serves your own site.
What works for YOUR site is what works. Link wheels are not inherently “black hat,” if they lead potential leaders to something they enjoy, spend half an hour reading, and return often. How is that black hat?
Plus, link wheels STILL work for ranking videos… in exactly the manner in which the above writer wrote… pinging all those links along the way. Sorry, but that’s just the facts as they still exist.
Internal “link farms” created by YOU for YOUR internal network still works, are not being penalized by Google, and are NOT the paid-for link farms targeted by Google. Just to clarify… so people don’t get more confused…
If your only goal is to “fool” Google, then that’s a bad goal, no matter what white or black hat you wear.
Like I said, people get easily confused when changes happen fast, don’t make sense in the first place, and are not really focused on what’s important to THEIR site
If Google traffic is all you’ve got, then I’d wager that your site’s in trouble anyway, no matter what you do. If it’s not in trouble now, it will be at some point, if all you do is focus on Google, ranking in Google, and getting their traffic.
I’d rather make a thousand phone calls soliciting REAL viewers than rely on anything Google concocts at this point. I mean… if you don’t know WHO your target viewer/reader/follower is, how could you possibly pick up the phone and call one and strike up a conversation? If you can’t do that, you don’t know who you’re targeting. I guarantee you… they really do have a real phone number, lol. Every dang one of them. 
The only judgements to be made about whether something is black or white or works for ONE of our sites but doesn’t for another… is whether it works to bring repeat viewers/readers/followers to a site where they’ll want to spend 20+ minutes reading 15+ pages on your site. If a Link Wheel does that, if you’ve found a way to make it bring you that kind of traffic, it is NOT black hat. It is Google repellant… and Google-proof.
I’d rather have a Google-proof property than be a slave to whatever’s up their sleeve next.
I highly suspect those who have made all out “that’s bad, bad, bad stuff” are not reeeeeeeeally experienced enough to know exactly what it is that they’ve just denigrated. I definitely know that they do NOT know how to rank a Youtube video in an hour’s time. I’d put money on that one, lol.
So in these hours of obvious confusion… let’s just agree to disagree… and perhaps that will give the uniformed or inexperienced time to catch up on what’s what, on what works, and what the heckledoodles they’re still doing trying to chase their Google tails this late in the game.
An internal linkwheel with legitimate curation linkbait is NOT your enemy, lol, and will NOT get you banned. But NOT waking up to getting your viewers from some other source than Google will surely make your sites extinct in the longrun. That’s reality… from the most Black Hat Site out there… yup… that would be Google. I can’t think of another site that’s ever dared to hold ALL world commerce at a standstill if they didn’t conform to their demands… THAT is black hat. Don’t ever forget that for a minute.
Just sayin…
Robin Carlisle