What is a good price to pay someone to build a comprehensive Wordpress site (11 posts)

  • Hi everyone!

    I would like to put it out there to all of you, how much a good Wordpress site might cost me to build?

    I know this depends entirely on what kind of website we are talking about so here is a quick snapshot.

    Art Bitch (the social media platform I run dedicated to supporting artists) would like to create a professional website, a hub for all of the other social media, and other, platforms to link back to and tie everything together.

    What I want is for this to be for the people, I am very fussy about how I do this for this reason, and want the user experience to be easy, fun, accessible, simple.

    There are many other related sites I could point you towards, but basically there will be say 5 main divisions on the website.

    News
    Events
    Projects (to do)
    Discussion
    Projects (to share = all of us)

    I would like to open up Art Bitch to the people, and have a strong relationship between the brand and people contributing externally.

    I would allocate advertising spaces on the page.

    I would like to connect people.

    Facebook, Twitter, Tumblr and other social sites would all be connected here also.

    Anything else I need to think about? Expand on?

    Price for a good WP site that achieves something like this?

    Any, all, advice and ideas welcome here.

    *)

    AB

  • You can get a basic WordPress site with premium (i.e. paid for) theme for at least $850 in Indianapolis.

  • @arty I do this type of service and have been for the last 6 years. My pricing for this would be $1800.00. 

    Whatever, provider you choose you will be required to supply the content. For each category (vertical) you will need some articles/images/video to start with.
    The provider should be responsible for a crash course on WP Basics some tips and tricks so that you can work comfortably on your own. 
    I provide my clients with a mini-tutorial and followup with a 1 hour call. Then provide ongoing help, usually 3 weeks (just in case you break something) :)

    You will not get this type of service when you buy a premium theme.
      

  • @arty I think @ptwylie is offering the most comprehensive package. We just put up your site and then go “Here. You’re on your own.” ;-)

    He’s definitely going to get your site working and then show you how to use it.

  • Could you do the design in-house? Based on the name “Art Bitch” I could see that aspect being a challenge. If you send us a .PSD from there we could connect the nuts and bolts for sub-$500. 

    Best, 

  • @arty Do you already have a list of keywords to use? Are you going to be providing webcopy and content? How are you going to market you website after it is built? And will those marketing avenues going to be built into the site?

    When your looking for someone to build your site, it’s a lot more than just wiring a frame together. Your site is your livelihood and should be built with monetizing your business in mind.

    A site can be built for $500 or $2500 and not bring you a paycheck for all your hard work. The important thing to look at when you’re building your site is who will build a site with business and the end result of making money in mind.

  • @arty I think for what you are wanting a better option would be Expression Engine. This is a commercial CMS with a 1 time license fee but the power of the system and flexibility can’t be matched. I work with Wordpress and Expression Engine and I prefer EE for almost every project I work on. There is a very powerful membership module built right in and additional modules that make it extremely versatile. You get granular control over what each membership level has access to. You can determine as many membership levels as you see fit, setting the permissions of each one. Also with their built in ecommerce module, you can determine if certain membership levels will cost a fee or not.

    Expression Engine also has its own coding language that allows a designer to give as much control over every element of the site as the client needs. There is no need for PHP programming to manipulate the system, unlike Wordpress. There is not one way to build a site in Expression Engine.

    Access and editing of content for your contributors could all be done on the front end without every needing to go into the Control Panel to edit content. Then based on membership level, they have all the tools they need to contribute to the site.

    Also unlike Wordpress, EE doesn’t need themes with pre-defined limitations. The $850 themes mentioned above are probably really nice, but no doubt would not have all the things you need and would have to be adjusted. You are then going to have to pay programming rates for the developer to go in and manipulate PHP code to get it to work how you want. I just got done with a project where I had to adjust PHP code to tweak a theme for my client.

    You can find a nice HTML template from a place like http://www.themeforest.net and your designer can take the basic code structure and make it work nicely with the structure of the EE site.

    There is a lot more I could say but you can find out additional information by visiting: http://www.expressionengine.com.

    I just want you to know there are more options out there besides Wordpress. I’ve found Expression Engine to be the CMS that I recommend to my clients but Wordpress is still a really good CMS, especially for free.

  • Great question! But not for the reasons you may think…

    I think this thread is a great example of some of the frustration we’ve all experienced at some point in our careers when trying to ask what seems like a simple question, but really isn’t.

    How much does a website cost? The answer is from free to $25 to $500 to $2,500 to $25,000, all depending on whether…

    you just want to start typing and have your words, pictures, and videos magically appear on a new blog with no further technical knowledge required… the cost?… free to 25 to 500 to 2,500 to 25,000… depending…

    or you’re starting a blog to earn income and are willing to monetize it in ways proven to earn income, with the writing and technical tasks all working toward profit goals… the cost?… free to 25 to 500 to 2,500 to 25,000… depending…

    Another question you may think about asking instead is…

    Anyone have a mindmap, template or list of questions I should ask when trying to hire or talk to an expert about building a website for me?

    I’d share mine with you but I’m on a new computer and don’t have access to any of my old files right now. So if anyone has a list, template or mindmap for the task you could share here, I think she’d find it extremely helpful in narrowing down both what she wants and needs, but also what she can afford.

    My rule of thumb is always “never be the first to mention price.” Meaning if I tell someone my budget, I lose… because they would have probably done it for less. Whatever THEY say for a price, I will always negotiate to lower their offer. That just good business practice.

    So glad you asked your question here where it’s safe to ask these kinds of questions in public. Just make sure you put your “Request for quotes” in writing. It will help you get specific about what you want and need, the returned quotes will give you better ideas about the price of things, and when you actually start negotiating for price with the professional you want to work with, you’ll be coming from a more confident postition… one that your pro will be more likely to trust. There’s nothing more frustrating to your website designer than getting passed that drop dead / change order deadline… and uh, uh… something needs to be changed because you “misunderstood” what they needed to hear from you beforehand.

    There’s a reason for the widely varying quotes you’ll get regarding the cost of getting someone else to build your website. The “build” is free. You’re really paying for what their time and patience and peace of mind is worth to them to train you in how to talk with them about your website.

    Like I said… good question. Hope others can share their mindmaps or template with you.

    Robin Carlisle

  • @arty I had a designer build a WordPress site for me three years ago and it cost me $1,800. It was very elaborate and he did a wonderful job. If you find the right designer, I would imagine it would cost between $1,000-$2,500, depending on what you want. WordPress is extremely simple to build out, so I wouldn’t pay more than $2,500. Good luck!

  • I was asked today what I would charge customers to manage social media. They wanted one package price to advertise to their clients and then I would be the subcontractor. 

    They didn’t want to get into what they were talking about . . . Facebook, Blogging, Twitter, etc. They just wanted a price . . . any price would do.

    I told them it doesn’t work that way. Each client is different. You have to sit down with them, educate them about what is possible, make a wishlist with line item costs, and project a monthly fee after start-up costs are detailed.

    Are these one size fits all prices working for people? Doesn’t seem to be reasonable to me.

  • @arty – Cost is an almost irrelevant metric. A better way to think about it is what kind of value will the website return over what period of time.

    Try thinking of it this way: “Given my current cash holdings, my current cash flow and my anticipated revenue from this venture, how much can I afford to spend over what period of time to acquire this inbound marketing channel?”

    Now you can propose working budgets to designer/developers, and compare what kind of work they propose to do within that budget.

    About mentioning budgets, I’ll speak only for myself: all serious clients I’ve *ever* dealt with have been up front about how much money they are willing to spend.  Over the last three years, as I’ve shifted focus from a DARPA-level client to small business clients, my experience is that people unwilling to talk about money right away are more than willing to spend a lot of my time pumping me for free information. It’s not unusual for some of these people to make absurd, even insulting counter-offers. Now I simply ask up front if they have a budget and if they don’t, they are welcome to put a bid on elance, which requires listing a budget up front.

    Back to your original question: had I to do it over, I’d do whatever I could to get on Reese Spykerman’s waitlist and pay her whatever she wanted. On the other hand, any of the people here on this forum might well be enough to get you started at a much lower cost. In the long run, the difference between $500, $2000 or even $5000 isn’t very much. It’s certainly a lot less than the difference between a business making a viable monthly return and a business making no monthly return.

    I’ll close with an anecdote from (iirc) Robert Collier. In 1923, a “home run” advertising campaign might return the client 100%. That is, an agency billing out $600 and making a $1200 return for the client.  This is worth some serious reflection, on several levels.


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