What do you think are the essential daily social media tasks? (23 posts)

  • I was just wondering what everyone thought the essential daily tasks are for social media. Is it writing a blog post a day or posting to Facebook everyday or commenting on other peoples posts everyday.

    A list like this would come in handy!

  • @amyhallbiz My list is as follows…

    Twitter

    • Check and respond to mentions.
    • Check and respond to direct messages.
    • Send a mixture of interesting website links and conversational tweets.
    • Send thank yous to people who tweet you.
    Facebook
    • Check and respond to inbox messages.
    • Check and respond to new comments on business pages.
    • Post at least one update on business pages.
    • Send happy birthday greetings.
    • Check and respond to new group discussions.
    Google+
    • Check notifications to see who is following me & follow recognized people back.
    • Check and respond to any comments on my posts or posts I’ve been mentioned in.
    • Post at least one update on personal profile and pages.
    LinkedIn
    • Respond to invites to connect.
    • Respond to inbox messages.
    • Post a status update (usually a link to an interesting post).
    • Answer three questions in LinkedIn Answers.

  • @kristi-hines that is a very helpful and insightful list! Thank you for sharing!

  • Great list @Kristi Hines…

    And I would like to add, to streamline your efforts, particularlyy in your postings, you might want to create a free Hootsuite account where you can schedule your posts to almost all your networks – Facebook Personal Page, Facebook Biz Page, Twitter and LinkedIn (and soon in Google + when Hootsuite has completed it’s beta program and makes it available to free accounts – the Pro accounts have it now I believe).

    As well, particularly with your blog postings, when you first post your latest blog, I find it helpful to post in Social Media when you have published it and then once each for the next few days at different times of the day.

    It is indeed time-consuming to continually be posting in Social Media so I have a system which I use for myself and my clients.

    I created an excel spreadsheet and call it a Posting Schedule.  In the first column, I have the “status update/post” in the left column incl. shortened URLS & Hash Tags (these are older blog posts, links to my various business pages, new additions to my website of content I want to share, events, contests, others blogs or articles).

    In the next columns I have each account – FB Personal, FB Business, Twitter, LinkedIn and Google +.  and under each account column I record the date and time they have been posted.  This would be particularly useful for posts I want to be recurring and not necessarily time sensitive I am sharing as well as time-sensitive like contests, events, webinars, etc.  I can keep track of what day and what time I have posted and easily see when they could be posted again.

    This comes in handy when you want to contribute daily even if there is nothing current you want to post or share.  This can take care of a big hunk of your posting and reduce the time each day spent doing this task – all you have to do on a daily basis is the “happening now” information and content, commenting back, acknowledging retweets etc.

  • @kristi-hines thanks for sharing your list this is extremely useful especially to someone just getting started.

  • @dcoville001  G+ is only available for the Enterprise accounts in HootSuite :( I WANT IT NOW!!!

  • @kristi-hines I love how systematized you are! I’m stealing!!!

  • @dcoville001 I utilize HootSuite for some things, but not everything. People watch where posts come in from. Too much scheduling can signal that you’re not really engaged with the people on your page.

    I also use HootSuite to RSS my blog posts out to my social media assets.

    I have a marketing calendar/spreadsheet for each of my clients. I hadn’t use it to track post dates and times, but I think I will. Thanks for the tip!

  • @kristi-hines  Thank you for the list!  So nice to have.

  • @dcoville001 Same as @amyhallbiz I use Hootsuite for some but not everything I think it’s limited outside of Enterprise. I try to real-time as much as I can and tend to use Tweetdeck for scheduling more than Hootsuite.

    Also, I tend to use the weekend to load up whichever scheduler I’m using for the following week with those posts that I know beforehand that I’m going to share.  I usually do most of my more detailed browsing and reading on the weekends anyway so it’s a good time for me to fill up. =)

  • @amyhallbiz Great question,  @kristi-hines great list.
    I’d also add setting up daily google alerts on the topics (companies and people) you’re tracking and make sure you’re reading those posts that come up in the alerts.

    I’ve caught many things that way that I may have otherwise missed. And then those are opportunities too for commenting, etc.

  • @debbie-hemley  One can even use HootSuite as an RSS Google Alert reader http://davidhgrimm.com/2011/09/05/how-to-turn-hootsuite-and-tweetdeck-into-rss-readers-2/

  • @amyhallbiz Thanks for the info!

  • @Amy Hall and @ Daun Jacobsen.  I agree that whether your choice is Hootsuite or Tweetdeck, not ALL posts should be scheduled and I know people notice if they have been scheduled.

    Frankly, when I see most posts are automated I have the same thoughts – this business/person is not participating actively – but I recommend that clients automate about 50% of their posts (in the interests of time spent in Social Media) and the rest must be done in real time, especially retweets, thank you’s and comments/answers to effectively interact with their connections..

  • @Amy Hall and @ Daun Jacobsen.  I agree that whether your choice is Hootsuite or Tweetdeck, not ALL posts should be scheduled and I know people notice if they have been scheduled.

    Frankly, when I see most posts are automated I have the same thoughts – this business/person is not participating actively – but I recommend that clients automate about 50% of their posts (in the interests of time spent in Social Media) and the rest must be done in real time, especially retweets, thank you’s and comments/answers to effectively interact with their connections..

  • Hey all…has anyone tried out Nimble http://bit.ly/zWiA4k yet? I just signed up this a.m….it’s a CRM that brings social media right in and the individual account is free for life (up to 5000 contacts).  It let’s you see what’s happening across all your accounts – kinda like integrating Salesforce and Hootsuite.  If you’ve tried it, let me know whatcha think.

  • I have a schedule similar to @Kristi Hines, but I have a few additional activities. 

    1. I blog 3 days a week at http://hausmanmarketingletter.com to ensure I always have fresh content.  If some topic jumps out at me, I’ll add an extra blog post to cover breaking news.
    2. I use Rockmelt – a social browser.  This brings all my RSS feeds (like SME) together so I can Tweet or post updates of bloggers I respect and hope to form a deeper relationship with.
    3. I also monitor my blog analytics every day.  I chart activity against my analytics tracking what was successful and what was not.
    4. I also work every day on guest post, commenting on other’s blog posts, and generally engaging with my network in additional to posting and responding.

  • What I tell my clients is to think first. Who are you trying to reach. It is better to be fully interactive in one network where your target clients interact with you, than spending time trying to be every where. 

  • Hi Amy Hall, I usually try to abide by the following at least a few times a week. I’m a full time art director as well, so I have design obligations.

    1. First thing – is to get on Facebook and check for new messages and respond to all comments. Visit all groups that we’re associated with and check in. Work on building new relationships and expanding our network.

    2 – Twitter – I’ll start tweeting the latest tech news or company updates. Any new posts that may of been added, etc.

    3 – Commenting – I look for relevant authority blogs and work on posting quality comments.

    4 – Analytics – Keyword research

    5 – Using data from our analytics and keyword research, I begin creating original engaging content for posting via our blog or guest posts.

  • Some really useful tools for Google+ include:

    • Ripples – Find the big influencers
    • What’s Hot – Find what content is popular
    • Findpeopleonplus – Like Followerwonk for Google Plus
    You can see a short blog post I did about this here “Optimize Your Google Plus Page and Easily Find Influencers

  • Thanks to all those who provided a list of what you do.  I notice no one has added Pinterest to their daily “to do” list??!  My routine is similar to those listed, although I only post to my blog 1 (or maybe 2) times a week.  You all are making me think I need to do that more frequently.  If only I had an extra day in every week!

  • Thank you Kristi Hines and all you who contributed immensely in giving Us these insightful lists of what to do in view of our daily social Media tasks.

  • This is really awesome.  Thank you all for your tips and routines, it has been extremely helpful for this rookie.


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