My blog languished for much of the last couple of years, only updated once per month or so because I was so busy with my job. However, I’ve decided it’s time to dust it off and use it as a place to establish my expertise and sell my books. It’s meant to be a place to discuss online community development and community management as well as social media and blogging. Now that I’m back to being an independent contractor, I’d also like to revamp it in order to drive business.

Nice to be seen, @Kristi Hines.

@kristi-hines Kristi, I think your blog has evolved the way mine has. I started out just providing information, but have steadily worked to use it to drive business. It’s slowly starting to work. 

@deborahng Deb, I know what you mean about the challenges of trying to produce blog posts while also trying to make a living. It’s a constant struggle.

I started my blog to be a voice in a realm where few people are listening—but need to! I’ve been at it for two years and have grown a steady audience and unexpected authority and reach. I feel like I’m just beginning to understand its potential and have discovered that there is a need. 

Are the people I want to reach listening? Eventually, they will have to!

I started my blog without really thinking of who my audience is, but quickly figured out — by listening to these podcasts! — what the point of it is.  My business is to help homeless animals, but I’m really thinking about how social media has changed the landscape for animal shelters and rescues.  That’s our niche, I think — but we make some sweet stuffed animals :0)  Here’s the blog; it’s brand-new. 

I’ve found this site and especially the podcasts to be enormously helpful so far.