said 10 months ago:
Laura, Regarding your comment about LinkedIn group discussion not generating traffic to your blog. I’ve learned through trial and error to just add enough of an interesting tease in the LinkedIn group discussion to get them to go to your blog.
Consider how Yahoo.com lures people into clicking its news stories. For example, they will write, ”Sinful surprise in mouthwatering burger” to lure people into going to its news page to see what the surprise is so it can count the clickthrough. Yahoo would get a lot less clicks if it just told people that butter was the secret ingredient in the tease.
I also suggest always including a signature at the end of your group discussion posting. I use the following (even if I am just responding to something to build my blog’s brand and generate traffic) …
OPEN to connect
And finally, I’d consider joining more groups and tracking which ones brings better results. Also participate in other group discussions so as not to tick off the group manager and to get to be known in the group discussion as a thought leader. Thanks, Kathy