said 1 year, 2 months ago:
I’m sure you’re all familiar with the term “target” audience? While I was reading Walter Isaacson’s Biography of Steve Jobs – I realized – in a moment of stillness, that targeting is no longer a word that suits the social web. Why?
Years ago, Seth Godin wrote his famous marketing book “Purple Cow” defining the ingredients for successful marketing. One of them being: “Be Remarkable” – which equals “Make something that people can make a remark about“. So, what does this have to do with “target” audience and blogging? Well – everything. No, really, just think about how the mobile and social web has opened up the world of total freedom – freedom of speech, thought and belonging. We no longer have to obey to the mass marketing messages of the BIG guys – PUSH marketing is like pushing a dead purple cow. You get tired – but nothing moves!
So – to get to my point: forget about “targeting the right audience” for your blog for a moment! Which doesn’t mean you should not care or focus on a specific audience! It’s merely – the realization that “targeting” on the social web is like shooting arrows in the water. They do not stick!
If you want to have readers for your blog – write about the things that motivate you everyday, make you jump out of bed – things you would stand up for – call it drive – passion – motivation. This is not something you have to think hard about – just enter the stillness and the right words will come up – and as “we are all weird” there will be some weird people out there that get you! Here’s to weird blogging