said 1 year, 4 months ago:
I’d say there is value in both.
Make sure your content is of high quality. It should help solve a specific problem. Be sure to reference other research or sources that reinforce your point, this add credibility. Simply ask people to comment and share their thoughts (It actually works).
As far as comments, you should try your best to answer/respond every comment. It shows that you acknowledge and value your readers. it’s also a place where more dialogue and commentary takes place. It also acts as social proof, letting people know this is a popular post and a ongoing conversation is taking place here.