said 1 year, 1 month ago:
I’ve finally nailed a job as a social media specialist, I was freelance for several years in terms of web development, SEO, marketing and all that jazz. I’ve always stay in touch with the best way to create online communities, In the end its all about quality interaction. The things that bothers me now is, my company just hopped on the social media train (pretty late) and before I arrived were able to get hundreds and sometimes thousands of follows and likes across the 50 accounts I manage (using FB, Twitter, G+, YT etc.)
The big issue I’m seeing is that at the start of social media boom it was less about the quality of your connection and more about your huge numbers, the single employee before me used gray and black hat techniques to gain followers. He even used auto follow and unfollow tools, sadly he had no idea what he was doing when he started these accounts. It makes no sense for a pizza place to follow updates of another pizza places, we want hungry people in the local area! not to talk to competitors. He also boasted about the number of followers he got us but failed to tell us they were all fake, auto robot accounts. This all makes me wonder about how legit large following and likes really are, I would much rather have 100 quality likes or follows who want to see the updates and interact with their favorite company or brand.
It can also be very time consuming, as I scroll through the timelines of all my clients accounts I’ve realized it is infested with spammers and irrelevant people. We need to be a great for our audience and users but its important to remember that you as the marketer need a good population to actually talk to. Make sure that the people you follow and see updates from are relevant possible customers or fans!
For the last week I’ve been patching up all their mistakes, happily I have another person under who takes good direction. People forget that the goal is to create a working community, not TEAM FOLLOW BACK or other stupid ways to get useless followers and likes. Don’t get me wrong I would love a million followers, but I’m almost positive the majority of them may be useless to me as the company. My goal for the remainder of this week and the month is to REVAMP all the account and actually create a community for each client that revolves around the actual company and related interests, not follow or friend everyone I see, Why would our dominos franchise follow lady gaga and NPR? for pizza meat dresses and politics?
And you know what else I can’t stand, companies who pose as real people on Facebook. Your first name is not Pennsylvania with a last name of CarDealership, a social marketing fairy dies when people create them… im serious i’ve seen it.