I’m in charge of a blog at a fraternity and sorority custom clothing store. Sometimes I write about products our company offers, but other times I write more opinion based pieces. Does anyone have any ideas about what college aged students are interested in? So far I’ve written about conversation starters for recruitment, recruitment theme ideas, and a rant about that dreaded hand stamp you get when you go out and then still have when you go to class 2 days later. Any suggestions would be appreciated!

@mgiuseffi You might also want to set up some Google Alerts and/or Stream follows in Hootsuite / tweetdeck for possible topics/hashtags and/or specific tweeters.

With a quick search I found @CollegeFashion on Twitter.

I agree with @kristi-hines . Since, most of my experience has been in the Garment Industry, I would recommend a focus on incorporating your clothing pieces into whatever the current trend may me. Clothing sells more effectively when people don’t have to figure out how to wear it. I would also suggest focusing on whatever assistance the Fraternity and Sorority  are giving to assist their members prepare for life after College. If they are involved in any Philanthropy, you can share that and suggest that members continue the tradition of giving back after they leave school. If I can be of any assistance with suggestions for the clothing let me know. I did display work, fashion styling for 13 years and I have 30+ years experience with “product-based” business Dyane

Perhaps a “dress for the job you want” article that expands to “how to interview for the job you want.” I may be old fashioned but a good dose of etiquette for the business world and social world needs to be emphasized. (cell phone manners, dining manners, thank you notes….)  @mgiuseffi

@mgiuseffi every city in the US has a university in our near. Go to Hofstra University and ask the kids what they are interested in. Actually walk up to people and ask.