Lynda Goldman – Copywriting
said 1 year, 3 months ago:
I think the important thing is to find your own voice, and write directly to your reader. If you understand their problems, they will want to read what you write.
Blogs are a more casual medium than white papers, for example. In a blog, you can be a bit more personal, and really show who you are – as long as you remain professional.
I try very hard to eliminate typos, and cringe when one creeps in. But I take heart in knowing that after writing 31 books with 3 major publishers, every one of them had a typo or two. That’s why they schedule reprints quickly.
In blogs, you don’t have this luxury, and I think people tolerate the odd typo or two, but it does detract from professionalism.
Bottom line: be human, be entertaining, and say something of value to your audience.