said 1 year, 5 months ago:
I’ve been working at this for 10 months with a small nonprofit and grown readership from 0 to an average of 34 readers per day, peaking at 51 last week and 82 this week. That’s progress!
I was skeptical about linking to a Facebook page but when I did, I suddenly had 58 FB followers and it helped the blog. I know I need to do more of this.
I’m trying to find a way to use Twitter without being annoying. I find that most incoming Twitter messages are trivial or self-focussed and so I’m having a hard time taking it seriously. But I intend to start using it, meeting my own criteria that a Tweet must somehow benefit others.
I have concentrated on blogging on topics no one else is discussing within the blog’s topic, doing so daily, and commenting on related sites (however few they may be). I get ideas from other blogs but always from blogs that are totally unrelated to my field which forces me to find my own spin. I know my readers aren’t reading these ideas elsewhere and generally haven’t a clue that these ideas have relevance to their work. What is old is new to them.
All of this is in the nonprofit realm, so the “product” is the organization’s mission.
I have had little success at generating dialog and welcome other’s experience at this.
Generally, results follow quality of content, I find. My advice, for what it’s worth, is to concentrate on good content, follow the general advice of blog experts, and have fun.