said 1 year, 2 months ago:
@rekaesther - I do this now for a recruiting firm I am helping. I do all the blog writing- but have never been a recruiter.
This is a quick explanation of how I have set things up:
1. Working with the head of the firm, we came up with the main categories that are important to their target markets. They have 2 main groups- the candidates that they place in jobs and the client companies that give them the job orders and pay their fee. They need both groups for a successful business.
2. For each group, we brainstormed post ideas that they would be interested in.
3. Once we had a big list, we were able to put them in an order that made sense
4. We decided how often to post- We post twice a week. One post is aimed at candidates and one is aimed at client companies.
5. Now that we have our posts decided, I plugged them into an editorial calendar, so we can see which posts are happening on which day. I did this for 3 months out.
6. I then created a form that has a space for the post title, the main idea, some bullet point key thoughts and a place to put a link to any supporting articles, links, etc.
7. I have the head of the firm use the form to jot down the main things he wants to get across for each post. He did all 3 months worth over one weekend.
8. Now I take that info and write each post. I read everything he wrote. Sometimes that is enough to give me a direction. Most of the time I want to do a bit more research before writing.
9. So I google some of the key ideas he has down and find articles writing about those ideas. I try to get 3 for a variety.
10. Now usually after reading all of that, I can get an idea for the direction I am going in for that post.
11. My posts are not usually huge articles, but several paragraphs with some bullets. I try to stay on one pretty focused idea per post.
12. I try to stay at least 2-3 weeks ahead of the calendar and just schedule out the posts in wordpress. That way it just happens behind the scenes without me fussing with it.
I hope that helps- you could skip #7 if you don’t have someone who knows about the topic and just go straight to google if you have a main idea.
Just be sure to never plagiarize. Always use your own words and ideas. I read the other articles to bring me up to speed on the subject, not to copy from.
I would love to hear how other people do this. I am always willing to improve my method!