said 9 months, 2 weeks ago:
I’m not sure what your definition of success is, but I think a little blog I’ve been coordinating is contributing to the definition of social media for small churches.
Social media is unexplored territory for most churches. Almost no churches are using it outside of the megachurches with huge media budgets. The average church has no clue of the impact social media can have or how they can participate.
For about 18 months, we posted content aimed to help small churches. We did absolutely nothing to attract followers for the sake of numbers, we waited for the site to be found by people with a true interest in small church ministry and the only strategy we followed was the production of content. We have passed many milestones which don’t sound like much when compared to the commercial world, but for a very small church to have 300+ unique reads a week with 109 followers is something very unusual.
We follow search engine data and provide content people are looking for. Our content has been picked up by other churches and seminaries of differing denominations. We are starting to attract people who want to take part in the dialog as guest bloggers. Several churches in other countries follow our blog and are asking to contribute. So our small neighborhood congregation which is small by any measure has a broader reach and impact in ministry than many churches with a thousand or more members and professional staff. In fact, it may redefine the definition of church “membership.”
We think think this is interesting if not successful! We look forward to continuing the exploration of social media in this area.http://www.2x2virtualchurch.com