said 1 year, 3 months ago:
I see blogging as an educational tool that can grow a brand, build trust, reputation, and yes sales.
Here’s a thought provoking article on the subject that I happen to agree with.
The crux of the article is that “We can either be great teachers and set the tone for our industry, or we can write about stuff that doesn’t mean a dang thing in the eyes of the consumer…”
I know for this particular blogger he uses his blog in part as a platform to get paid speaking gigs, which according to him is working out well for him. He does not sell directly on the blog but he will occasionally mention an event that he’s speaking at or some other opportunity that’s filled with value.